The Tale of a Social Media Referral

Real Estate Agent with Long and Foster REALTORS®, Manassas, VA VA License # 0225089470

Last week I was lucky enough to be contacted by Markita Woods, a fellow Rainer and Facebook friend.  Markita, like me, is a social media believer.  She even teaches a course in social media for our local REALTOR® association, which I unfortunately have not yet had time to attend.

Markita, a Mortgage Loan Officer with WestStar Mortgage who probably knows a ton of real estate agents, knew someone who wanted to buy new construction in the Bristow-Gainesville area.  She thought of me as I have heavily branded myself to Bristow-Gainesville.  She emailed and followed up by phone, which I am super thankful for because some days that is what needs to happen.  Markita knows that.

Today I met Markita's friend and I am happy to say, he's already under contract on a new construction condo.  We spent the day working the details and getting him a great deal.  Markita told him the value in getting an agent and today he realized that when he got a desirable end unit with a substantial discount on the "mandatory" lot premium.

Thanks for thinking of me, Markita.  



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Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert,Lecturer,Author,Artist

Happens to me too!


Love and light,


May 05, 2012 06:28 PM #1
Markita Woods NMLS#196099
Gold Star Mortgage Financial Group NMLS#3446 - Woodbridge, VA
Queen of Mortgages - FHA, VA, Conventional, USDA

Thanks for taking care of my friend, when he mentioned that he needed information about" Bristow homes for sale" immediately Chris Ann Cleland came to mind.

Its proof your branding and social media definitely work. Keep it up!

May 05, 2012 07:14 PM #2
Susan Haughton
Long and Foster REALTORS (703) 470-4545 - Alexandria, VA
The Susan & Mindy Team...Your Concierge Agents

Yay for both you and Markita in helping this home buyer.  She knew what she was doing when she referred him to you!

May 06, 2012 04:47 AM #3
Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents
Lyon Real Estate - Sacramento, CA
Put 40 years of experience to work for you

You know, Chris Ann, if I ever run across anybody wanting to buy in Bristow or Gainesville, I would think of you. You never know, the other day a seller wrote who wanted to list a $2 million home in Bronxville. You know who I thought of immediately, right? Phil. And not just the name but I have faith in my recommendations. So, it's not just the branding, it's knowing the agent can get the job done for your referral. I would never hestitate to recommend anybody to you, Chris Ann.

May 06, 2012 08:04 AM #4
Chris Ann Cleland
Long and Foster REALTORS®, Manassas, VA - Bristow, VA
Associate Broker, Northern VA

Laura:  It's always a good feeling to know you are being referred to someone.

Markita:  I need to get to your class next time you have it to keep the social media skills sharp.  I'm smart enough to know there is much more to know.

Susan:  And what great people!  It always makes our jobs more pleasant when we are working with buyers and sellers with good personalities and outlooks.  

Elizabeth:  Wonder which one of us will be calling the other first with a referral because there is no one else I'd even dare think of in Sacramento.

May 06, 2012 08:20 AM #5
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Chris Ann Cleland

Associate Broker, Northern VA
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