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 Customarily “First Time Homebuyer Seminars” are conducted by a group of Real Estate professionals, Realtors, Loan Officer, Attorneys, and Home Inspectors. Each one makes a presentation for about 15 to 20 minute on their area of expertise. These Seminars are advertised by everyone involved in the presentation, to their clients, and attendance is usually between 4 to 30+ people. These Seminars are advertised as educational, and usually held at a neutral location, like a hotel, library, Town Hall, Communities Center, Church, or restaurant. I have been a participant in many of these Seminars and have been successful doing them.

However, in September of 2006, the mortgage company that I work for, McCue Mortgage, decided to try to do these Seminars on our own, and to just cover the process that the “Homebuyer” will go through to determine the loan amount that they qualify for, the steps involved in obtaining a loan, and the Closing. We advertise the Seminars on the radio, our website, and at the bottom of all our e-mails. The advertisement instructs those who want to attend the Seminar to pre-register for the Seminar on our website or by calling our 800 number. This lets us know how many people are coming ahead of time, but more importantly, this provides us with their contact information so that we can follow up with them if they do not attend. Our Loan Officers conduct the Seminars every month on the same day of the week, same time, and same locations throughout the state. Since we started this program in September we have had over 200 perspective buyers register for these seminars, and have pre-qualified many of them who are now out looking for homes.

While I will continue to do “First Time Homebuyer Seminars” with other Real Estate professionals when I am asked to participate in one, I see advantages in doing these Seminars by myself. It enables me to do a few things that I was not able to do when I did them with other Real Estate professionals.

  1. Because they are held at several locations at the same time, each one is attended by a smaller number of people, which enables me to focus more attention on each one that attends.
  2. By presenting the whole presentation myself, I have more time to cover each point in more detail, and at the same time keep the Seminar shorter.
  3. Since I am conducting the whole Seminar by myself, I am able to keep it simple and informal.
  4. Because a smaller number of people attend, it allows more time for questions, and those in attendance feel less threatened to ask questions.
  5. Once I pre-qualify a prospective Buyer that wants to start looking for a home right away, I am able to refer them to the Realtors, Attorneys, Appraisers, and Home Inspectors the I work with.
  6. Realtors in particularly love this, because they are getting a qualified Buyer, and not wasting their time.

This Post is the introduction to the Posts that I will be writing throughout the week, covering each of the topics that we cover at these Seminars. My hope in presenting this series of Posts on “First Time Homebuyer Seminars”, is to give “First Time Homebuyers” an idea of what to expect when they attend one, and to also provide information for anyone else who would like to establish, and conduct similar Seminars.

 

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Info about the author:

George Souto is a Loan Officer who can assist you with all your FHA, CHFA, and Conventional mortgage needs in Connecticut. George resides in Middlesex County which includes Middletown, Middlefield, Durham, Cromwell, Portland, Higganum, Haddam, East Haddam, Chester, Deep River, and Essex. George can be contacted at (860) 573-1308 or gsouto@mccuemortgage.com

 
This post has been included in Connecticut Real Estate News

52 Comments on First Time Homebuyer Seminars…..Part #1.

JAN
06
2007
42 Featured Posts
George, great idea to keep groups small and content quality high.  I'm certain the experience will prove beneficial to all prospective buyers in attendance.  It's sounds like you're putting forth a great deal of thought and effort.
1:04pm • #1
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Ed, it is evolving as each month goes by.  I just finished revising my presentation because of questions that have come up in past Seminars.  Each time I do one of these I try to take down the questions so that I can put more information about them in the packets that I prepare for each presentation.
1:15pm • #2
42 Featured Posts

George, your audience might be uncomfortable if you video the seminar, but consider the use of a digital recorder.  I have one made by Olympus that I use to record every lecture.  I learn a great deal by listening and listening again to my words and the response of the listerners.

1:22pm • #3
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Ed, I had not thought of that.  I have a nice digital recorder that I could set up easily, bu you make a good point about it maybe making those in attendance uncomfortable, so I would get their permission first before I turned it on.
1:26pm • #4
198,281 Points

Do you ask how they heard about the program?  Are they all coming from one source or various marketing efforts? 

1:51pm • #5
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Phil, I have asked and right now from the Radio advertising.
5:37pm • #6
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I bet you are going to get great attendence at your next seminar!  Phil and I noticed the increase in activity this past week in our area in Connecticut. 

6:06pm • #7
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Linda, I sure hope that you are right.  I have seen an increase in activity but not as much as you and Phil.  BTW I saw the weekly report yesterday and he had a real good week this week.
6:40pm • #8
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George,

Very interesting post. I am going to feature it in the Rookie Realtor Group as soon as I type this comment. I have heard of the original seminars which include everyone in the buying process, but I can see where spending more time directly with the consumer would be beneficial, not only to you but the Realtor that gets the referral. There is nothing like a prequalified buyer, ready to go.

6:48pm • #9
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Karen, thank you, it is going to be interesting to see, how this concept further develops this year.

6:53pm • #10
2 Featured Posts

As a realtor, I must agree that I like the idea of a pre-qualified educated buyer emerging from a workshop like yours!

I'm going to share this information with some mortgage folks in my area, and see if I can get them pumped about the idea too.

Thanks for sharing, and I look forward to your future updates!

Dawn Grasty

Prudential Carolinas Realty, Durham, NC

9:05pm • #11
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Dawn, good luck in your effort to get Loan Officers that you work with to do this.  I would be interested in hearing if you were able to get any of them to do it.
9:31pm • #12
2 Featured Posts

George,

 That seems like a good idea.  How many people are you getting on average at these seminars?  A woman who works for me had done a couple, and had a very low turnout.  I'd love to see an outline of the content you present if you wouldn't mind...

10:14pm • #13
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Bob, we have been holding them on the 1st Thursday of the month, and we had five Loan Officers do them this month.  The attendance ran between 2 to 7 people, which I don't think is bad for the month of January.

I will have at least three more Posts on this in which I will go over the outline that I follow. 

10:26pm • #14
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George I like the perspective you give, And my interest shot up when you said 'radio ads' wow. Thanks for a lot of info in a lot of areas!
10:56pm • #15
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Carole, thank you, I am glad that it might have given you an idea. Hopefully the future Posts on the topics that I cover during these Seminars will be helpful as well.

11:05pm • #16
2 Featured Posts

George,

Is each loan officer doing one? Is the attendance 10-35 people per month, or 2-7?  In terms of costs for advertising, it seems relevant.  Thanks for sharing.

11:26pm • #17
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Bob, this month five Loan Officer did one. Between all five Loan Officers there were 17 people this month.  In  December seven Loan Offiers did them and there were 24 people.  The numbers were greater in Sept., Oct, and Nov. but I do not have them here.  We started this in September I believe. 

By the way a number of the people also regerter for these Seminars because of our website. 

11:35pm • #18
2 Featured Posts

George,

Those are great numbers!  Congratulations on a successful marketing campaign.  I look forward to seeing some of your content.  Thanks again for your transparency.

11:44pm • #19
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Thanks Bob, I will be Posting them during the week.
11:48pm • #20
JAN
07
2007
569,935 Points 100 Featured Posts Localism Sponsor Outside Blog Hit Router
I love the seminars, I am afraid here there would be low attendance and they would be mostly the bad credit bunch.
2:02am • #21
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George, sounds like the start of a really great series. I look forward to reading them all!
2:25am • #22

George, what great help that is. You really hit he nail on the head. Please continue writing you wonderful wisdom!!

7:35am • #23

George, you are a go getter in your area for sure. How long do your seminars run? Do you have realtor business cards set up for those who don't have a realtor to work with? At the seminar are you also pre qualifying your attendees?

Thanks

sue from maine

hey! our motor cycling this weekend!! Where is winter????

12:16pm • #24
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Randy, bad credit is OK, by them attending the Seminars we can get started on cleaning it up before they find a house they like.

Rich, thank you for stopping by. 

Tom, thank you for the positive encouragement. 

Sue, they run about an hour and a half, depending on how many people attend.  I usually do not qualify them at the Seminar if other people are their, because people do not want to be giving their personal info while others are around, so I contact them after to do that.  I don't have Realtor cards with me at the Seminar, but I do recommend Realtors once I qualify them as a good Buyer.

And yes Sue this is unbelievable weather!!! 

 

3:44pm • #25
18 Featured Posts
George, Great stuff.. 1st timers can be a lot of fun. I'm looking forward to this series. I've been interesed in doing this and will enjoy hearing your view and experience with it. see you around.
9:51pm • #26
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George great idea, I will be waiting for the additional posts in this series.
9:51pm • #27
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Nick & Jennifer, I am glad to hear that you will be following this series of Posts, I will have the next one up tomorrow, and if you or anyone else needs any further information that I might have left out, I will be happy to provide it.
9:59pm • #28
JAN
08
2007

George, As usual you are the best. As I've posted on my "I've been tagged by George Souto" for my 2007 goals, I've started today my own first time buyers seminar, with a realtor and a title rep.We set the plan for marketing approach..flyers...mail out, etc  to get the people in.

The first seminar will be held at the title company convention room on saturday 01-27-07...I hope its going to boost my business in Orlando...I understand from your comments, that it is working for you, and I'm glad to know it.

Looking forward your next blogs...

11:33am • #29
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Eli, I have done several Seminars using the team formate that you are using in yours.  Basically I cover the same information in those as I do in these that I do by myself, but I have to cover that information quicker since there are others who will also speak.  What I have found is that if the presentation portition goes much than an hour to an hour and fifteen minutes, you start to lose their attention.  It is best to go into more detail when they ask questions at the end.  Good Luck with the Seminar.
4:01pm • #30
I understand...I will limit it to 1 hour seminar...and than I will take one on one anybody that is more than interested...in any case I'm going to have 2 seminars on saturday 01-27, first 9:30, second 11:00...so I will not be able to allow too much of "time waste" either. I'll see how the first one goes...I suppose I'll improve the presentation with time. Thank you.
4:41pm • #31
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Eli, I usually have a PowerPoint presentation when I do the seminars along with others, also printouts of the PowerPoint for people to make notes on has gone over big.  When I do them by myself, I just do the handouts because of the fewer number of people in attendance.  Also having materials on the type of loan programs for the type of borrower that you are targeting is good. 

 

6:23pm • #32

George, Thank you. This is helpful info. I'm preparing few subjects for the print. Now it is for first time buyers, so I'm trying also to do some kind of formula 'Mortgage Vs. Rent' in a way that it will be easy to show and easy to understand.

I also decided to do some kind of a prize raffles for them...maybe few gift certificates $25 each...what do you think?

6:42pm • #33
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Eli, I have not covered "Mortgage vs Rent" in mine but that seems like a good idea to me.
6:46pm • #34

Thanks again, George...now, for a different subject...

I'm getting ready for tonight's event...GO GATORS...

6:52pm • #35
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Eli, I am trying to watch some of the game right now.  It is turning out to be a better game than I thought it would be so far.
8:10pm • #36
George...I'm having a blast...I've blogged the game on AR Sports...and I'm updating it as it goes...LOL...at least I enjoy the game and the blog at the same time...
8:18pm • #37
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Eli, that is a good job of multi-tasking.....LOL
8:22pm • #38
Thank you...do I get additional points for talking on the phone, and fixing drinks all at the same time...with blogging and watching?  LOL.
8:34pm • #39
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Eli, don't get any of  the drink on the computer or you will be multi-tasking t the store for another one....LOL
8:44pm • #40
OK...George now thats too much...I was laughing so much, I almost DID...well, if we "cannot" distroy it by a virus...lets try it with a Scotch...LOL
8:49pm • #41
924,780 Points 97 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Eli, if it was Scotch at least that computer will go down with a smile on the monitor.

WOW, you guys just went up by 20 points. 

9:12pm • #42

Yes George,,,2 seconds to half time...and I still enjoy to blog the same blog...as the game goes!!! lol.

now Officially 34-14.

BTW, it may go down with a smile...but hell if I'm going to waste even one drop of good scotch on this thing to go down...DRUNK...LOL

9:18pm • #43
JAN
09
2007
924,780 Points 97 Featured Posts Outside Blog Attended Rain Camp Called Shot Master
Phylena, Good luck with your Seminars, and thank you for stoping by.
7:50pm • #45
FEB
05
2007
283,457 Points 5 Featured Posts Outside Blog

George,  I've been home buyer and seller classes for 18 years and have helped a LOT of first time buyers and sellers over the years.  I've kept it pretty simple.  I speak for an hour or so and my mortgage consultant speaks for an hour or so.  The attendance can be up and down, but we average 5 - 7 buying units (one buyer or a couple counts as one buying unit) per class.  We advertise in local homes magazine and newspaper.  We also teach a buyer/seller combo class twice a year at a local school district through their evening adult education dept.  We have that class on this Wed.  So far 14 people are registered.

My first reason for teaching these classes was...why meet with one potential client when you can meet with several.  I think one of the main reasons we've been able to work with so many people is they got to know us when we taught the class and they could tell we are knowledgeable, experienced trustworthy and cared about our clients.

We are going to test sending postcards to a couple of apt complexes to see what the results are.  We also have a web site that if you want to see it, go to: http://www.HomeBuyingClass.com where attendees can register.

I hope this helps.  I'll check back for more follow up.

11:47pm • #46
FEB
06
2007
924,780 Points 97 Featured Posts Outside Blog Attended Rain Camp Called Shot Master
Dan, thank you for sharing this. I have not tried doing a buyer/seller combo class at our local school district, but it sounds like something I should try.  We also register people on your website and that has worked very well for us, because it gives us their contact information, and I can send them an e-mail reminder or a call a day or two before the seminar.
12:17pm • #47
JUN
22
2007
George- I have been wanting to put together my own home buyers class if you are anyone else would be so kind to offer me any advice, or anything else that would be great. I can be reached at dantobias@windermere.com thanks
12:40am • #48
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Dan, I sent you an e-mail on this, let me know if you have any more questions.
8:10am • #49
JUL
19
2007
367,675 Points 102 Featured Posts Outside Blog

George,

This is great stuff. And exactly what I'm looking for...

Would you be interesed in being a "Subject Matter Expert" for a course I'm creating on ... Homebuyer  Seminars? Full credit given, of course.

Drop me an email if you'd like to chat further! www.jennifer@sellwithsoul.com

 

8:59am • #50
NOV
17
2009
608,296 Points 26 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

George, what an interesting perspective. It makes sense and I, for one Realtor, would rather receive a qualified lead than have to spend the time setting up and doing a Seminar. Great idea! Is it still working for you?

9:45pm • #51
NOV
20
2009
924,780 Points 97 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Jennifer, thank you.  I will try to e-mail you tomorrow.

Frank & Sharon, yes they are still working for me, and I enjoy doing them.

8:26pm • #52

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George Souto

Middletown, CT

More about me…

George Souto NMLS# 65149 FHA, CHFA, VA Mortgages Connecticut

Address: One Liberty Sq., PO Box 1000, New Britain, Ct, 06050

Office Phone: (860) 573-1308

Cell Phone: (860) 573-1308

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