“Shoot to Kill or Don’t Shoot at All”

This phrase was on a t-shirt I saw the other day. While it was not clear, I don’t think this really meant anything about guns (based on the group of young people around at the time). I believe it was a mantra about focus, something too commonly missed in real estate sales and real estate service work.Looking down the barrel of a gun

In other words, if you are going to make the effort to share your message and ideas, make sure you are successful. Please note, however, this is not the same thing as shoving your words down someone else’s throat, or in this case, ears. The goal is not to overwhelm and destroy, but to select and deliver.

Maybe I am just commandeering this t-shirt idea for my own interests, but I think this is a great message for effective communication. We need this type of focus whether we are working to improve our marketing efforts, sell homes, get a listing, or close a deal.

A military sniper prepares and practices for many conditions and situations. They are not just someone who can aim a gun well and pull a trigger. Their work is a skill and skills take practice to obtain and retain. Once learned, more practice is needed not only to be better but to not become worse.

The same concept of smart practice applies to how we share our ideas and messages. The ability to speak or write does not make you a great agent, speaker or author. If your messages and ideas are of true value to others, you must work to improve how you share these ideas. Aren’t your ideas worth this effort?

Everyone is bombarded by information these days. Simply adding your own generic bullets of boring information to the bombardment actually makes your ideas easier to ignore or forget.

Like a professional sniper, you must learn to carefully select your target, choose the most effective delivery, then aim and time your delivery.

 

 
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2 Comments on You Better Shoot to Kill

MAY
09
2012
367,889 Points 14 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Hey Glenn,

Knowing what your expected end is wins half the battle for us.  That's our target, and now we do the things you discussed to hit our mark.  Best of success to you this year!
12:00pm • #1
MAY
10
2012
2 Featured Posts

Hey Glenn.  My husband is a competitive long-range rifle enthusiast.  It amazes me the tools, technology, gadgets, etc., that he employs as well as the books, articles and blogs he reads, to improve his competitive skill. Interesting analogy, I can certainly relate to.  Makes me embarrassed that I haven't spent as much time improving my communication skills as he has improving his shooting skills!

 
9:57pm • #2


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