Does the web site which is googled  - or yahoo!, or whatever search engine is - on first page, necessarily belongs to a real good real estate professional? Does the first searched web site generate more leads?

I am relatively new to on-line lead generation. As I work with a very defined market niche I used to utilize ethnic newspapers and networking for lead generation. The only real Internet lead generators were my listings which I used to widely expose on-line. When I started my new company about 7 months ago, I planned to build my virtual office first, then follow by brick and mortar one. As a result, the first version of www.Local-n-Global.com is alive and gets a very decent traffic. I am constantly learning about SEO, blogging, web marketing, etc. Big Big Thanks to outstanding professional community of Active Rain! Your tips and advices are priceless.

I do understand my colleagues who decided on using most of their marketing funds for Internet marketing, as it is getting more and more necessary and - alas! expensive. Yes, it is a lot of free services here but, honestly, just few of them are valuable. I am glad that Active Rain is one of the most valuable free web resources, with no strings attached. Unfortunately, our potential clients are going everywhere, not only to "free" sectors of the Web.

I have few confusions though. When I read that 80 % or even 95 % of all business come from realtor's or company's web site I always think that it should be some mistake. My understanding is that lead generation system - whatever its focus is - should be a part of Lead qualification, Lead conversion, Client management, Listing management, Transaction management, and Post-closing follow-up systems. I've learned from my experience and from my trainers that if you do not generate new business from each closed or even not closed deal, you fail. Maybe outstanding web marketing brings so good traffic that you may afford not to care about using more traditional resources of clientelle - like yard signs, Open Houses, neighbors' involvement in sale, person-to-person contacts, agent-to-agent marketing, referrals from SOI and past clients, etc.?

Here comes another confusion. One of my clients recently said about one of the agents that he was good in SEO but he was still a poor realtor. That is true. I like the guy's web presence but I would not refer any client to him so far, as his professional skills and care are insufficient from my point of view. Is it the lack of professional Real estate - old school - experience or it's just a wrong targeting? This guy should've had his own audience! Or -maybe - accept the services of a good coach or trainer in order to improve his skills.

People who pay substantial commission for our servoces want us to be visible on-line but much more they want our experience, knowledge, wisdom, understanding and trustworthy. Otherwise they may use much cheaper robots - order takers.  Happy New Year and more real on-line leads converted to closings!

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