SEO for VideoAs we are well aware by now, YouTube is the world's second largest search engine with over 4 billion videos now watched each day.  This means that it is an awesome way to gain exposure for your business online. 

However, what most do not realize is that there are some basic principles to creating your videos that if followed will make them more popular to the search engines and increase your overall views exponentially.

At first I thought this was a theory until I recently did a video of my daughter and a new toy that she received for Christmas called a My Baby Alive.  This is one of the more strange toys she has ever received as it pees & poops.  I wanted to see if search engine optimization mattered or not, so I tested my theory on this video by doing a little keyword research and then implementing it into my video before uploading to YouTube. 

Here's a quick tutorial on what I did:

So, if you apply some basic SEO principles to your video, I really feel you can begin to increase the number of views your videos receive.  Have you ever tried applying these principles when uploading a video to YouTube?

Originally Posted at: 210 Consulting- Social Media Advisors

 

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41 Comments on Structuring Videos on YouTube For SEO

20 Most Recent Comments Displayed Show All

MAY
11
2012
570,582 Points 25 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Hi Jeremy - I have done this to some extent on my videos, but I think the key (no pun intended) is to figure out the right title and key words to get people to look at a video of a listing.
6:25pm • #22
106,266 Points 2 Featured Posts Outside Blog Attended Rain Camp
Thanks so much Jeremy, great info. One question- you mention putting the keywords in BEFORE uploading. Will I benefit if I go back and improve my keywords on videos I have posted months ago? Should do, right?
7:05pm • #23
548,116 Points 9 Featured Posts Outside Blog Called Shot Master

Jeremy:

I am going to try your suggestions in my YouTube video.  Is using your URL in keywords a good idea as #20 Eric Estate mentioned?
7:57pm • #24
1,583,790 Points 429 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Jeremy

Thanks for some great tips which can easily be implemented with a little thought.

Quite franklly I am amazed that that many people are looking at a video about a doll that pees and poops and happens to be blonde (blond), but that's just me. My kids are grown so I am clearly not in the "in group." LOL

Jeff
8:24pm • #25
292,391 Points 66 Featured Posts Outside Blog Called Shot Master

Jeremy,  great tips. I will be giving it a try to see how it works. Need to put a little vid together now ; )
8:42pm • #26
MAY
12
2012
370,361 Points 10 Featured Posts Outside Blog Called Shot Master

Hi Jeremy- simply but essential great info... now, of course, all I have to do is to make a video!
3:44am • #27
177,423 Points Outside Blog Attended Rain Camp

Hi Jeremy.  I sorta thought that's how it worked.  Anytime we have the option to "fill in the blank", we should use keywords, for SEO.  Thanks for confirming.
4:56am • #28
876,281 Points 48 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

I am bookmarking to watch when I get to my laptop.  The video scene is new to me and I am just getting my feet wet. Thanks for the information. I need all the help I can get.
5:13am • #29
729,685 Points 15 Featured Posts Outside Blog Called Shot Master

Jeremy, this is an easy tip to remember. Thanks for taking the time to point this out for us.
5:59am • #30
355,635 Points 5 Featured Posts

Thanks Jeremy! Bookmarked for future reference! Probably owe you a Mountain Dew for this!
6:30am • #31
300,008 Points 7 Featured Posts Outside Blog Attended Rain Camp

Hi Jeremy, great instructional video that shows the importance again of the keywords in the right place. Did not know this, thanks.
7:43am • #32
420,205 Points 22 Featured Posts Outside Blog Hit Router Attended Rain Camp Called Shot Master

Agree with comment #20 - get the backlink from including your URL in the description!
8:17am • #33
638,817 Points 39 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

VBlogger Group
11:16am • #34
2 Featured Posts Outside Blog Attended Rain Camp

Hi Jeremy,

Thanks for this tutorial -- worthy of saving for future reference! -- and of a REBLOG ==>

Best,

Kevin
11:41am • #35
519,574 Points 111 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

The link mentioned in #20 doesn't do really anything for SEO as the search engines do not follow those links.  They are labeled <nofollow> in the coding.  

However, it is nice to put those links there to hopefully drive the views back to your website.  I do that regularly.
11:44am • #36
700,937 Points 39 Featured Posts Outside Blog Called Shot Master

I keep forgeting how much traffic is on YT.  Thanks for the reminder & tips.
3:57pm • #37
872,158 Points 47 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Jeremy, thanks for the reminder to do the simple and obvious keywords so that the search engines will see and rank our videos!

Sharon
8:49pm • #38
MAY
13
2012
267,808 Points
Thanks for sharing - very good information.
5:12am • #39
MAY
15
2012
Attended Rain Camp

Video is so powerful for SEO, great post!
9:02pm • #40
MAY
23
146,319 Points 1 Featured Post Outside Blog

Good post. As per post #23 does it help to redo older videos with this information
3:06am • #41

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Jeremy Blanton

Myrtle Beach, SC

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