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I've always believed there is more right than wrong with the real estate profession. However, sometimes our flaws are flaunted in the face of consumers. I posted this original article in December 2007 (my first mini-rant) and I'm happy to say I think the Great Housing Depression taught us a lesson in compassion and sensitivity. Some agents already exhibited the 'it's about them' mentality and others had to learn it. Judging by the ads I perused last week there's been a radical shift in how we address the public. The spotlight is now on the customer, not the agent. After all, the real estate experience is about helping our customers and clients realize their real estate goals throughout their life.
Original Post date 12/2007
All right, I've looked at the micro picture of real estate for 2008--I've set my goals--it may have been the red wine I sipped as I compiled them, but I like to think big and they're way up in the stratosphere. It will be a gritty climb but I'm feeling positive about reaching for them. However, meeting my personal goals will not evolve the industry, and I think we need to change the public's perception of real estate agents.
It's time to focus on the macro side of real estate. The big picture. Our legacy. The way the community, the client and yes, the world view of our contribution to making the globe spin.
As I flipped through the weekend addition of the local home guide I saw Realtor face after Realtor face proclaimed as top listing agent, top sales agent, and others proclaiming mega million dollar production. Please stop this. No wonder clients think commissions are too high and ask for discounts. The self promotion most agents do is way too 'MeMe' when the focus needs to be on what we do for the client. We should be advertising their success stories, not ours.
Take a moment and think back to the last time you read about a corporate executive receiving an overly fat hiring package or exit bonus. Did you think that's excessive? Undeserved? Overpaid? Perhaps it was well deserved, but seeing the number in print without any backup information is disgusting to most readers. There is much work involved in posting high production numbers, but those numbers should remain private. I never see my attorney or doctor putting their picture in the paper saying they made $1,000,000 last year providing service to their clients and/or patients. It's classless.
This light bulb moment occurred when a buyer came to me and said she wanted me to show her a house. She previously worked with another agent in the area. When I inquired about her past agent she said, "She's more interested in buying another new sports car than finding me a great deal." It's time to pull the self-promotion from the media and focus on the quality work we perform for our clients.
Many real estate agents do wonderful work in their community. Let's post more service based pics and print and cut back on the 'I made the most money this month' publicity. It might increase our credibility and make stronger connections with potential customers. Brokers, how about awards for humanitarian efforts, volunteer projects and charitable contributions? Let's make an effort in 2008 to show our communities what we are giving instead of what we are making.
P.S. It's 2012 and I still feel the same way. Kudos to all for the positive shift.
PalosVerdesLifestyle- Norma's award winning site as the best Palos Verdes homes and real estate blog since 2007. Selected by Relocation.com as one of the top ten Los Angeles area real estate blogs. Chosen by MovingCost.com as one of the best Los Angeles realty blogs. Awarded 5 out of 5 stars by Lender411 blog review. Ranked by Technorati in the top 1% of all blogs. As seen in the Daily Breeze newspaper.
South Bay Los Angeles cities I sell real estate, property, houses and homes in: Palos Verdes Estates, Rolling Hills, Rolling Hills Estates, Rancho Palos Verdes, San Pedro, Long Beach, Torrance, Lomita, Redondo Beach, Hermosa Beach and Manhattan Beach. Based on information from the Association of REALTORS®/Multiple Listing as of the initial date of this article/blog publication and /or other sources. Display of MLS data is deemed reliable but is not guaranteed accurate by the MLS. The Broker/Agent providing the information contained herein may or may not have been the Listing and/or Selling Agent.
Broker Associate with RE/MAX Estate Properties. Tune in for Best Buys in Palos Verdes; Market Updates; Buy & Sell Signals; Advice to Buyers & Sellers and other real estate related topics of interest. Updates will be posted on all four cities on the Palos Verdes Peninsula, PV School District and other happenings on The Hill.
South Bay Los Angeles cities I sell real estate in: Palos Verdes Estates, Rolling Hills, Rolling Hills Estates, Rancho Palos Verdes, San Pedro, Long Beach, Torrance, Lomita, Redondo Beach, Hermosa Beach and Manhattan Beach.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.