There is one thing all blog readers expect to get from reading every blog post, they expect to receive some form of information or advice for free. If you are writing sales pitches or just talking about how great your product is, you are failing as a blog writer! 

I am seeing this kind of behavior a lot on AR, and on outside blogs. 

It's ok to talk about your product or do a shameless plug once in a while, but that should be secondary to some form of useful information that can actually benefit your target audience. Blogging is not a TAKE TAKE TAKE scenario, it's GIVE SHARE TAKE.

So here is my proposed Gold Rule for Blogging:

Post unto others as you would have them post unto you.

 

If you just read some killer advice or tips on a blog, would you mind seeing a shameless plug at the bottom? You'd probably even be a lot more willing to consider their product if they had just revealed a way to save you time or money.

Thanks for reading my post, happy blogging! 

 

11 Comments on The Blogging Golden Rule

JAN
03
2008
247,184 Points 16 Featured Posts Outside Blog
Do you consider blogging your client's listings as shameless plugs?  Or is that acceptable?  I never, ever blog about how great I am, *roll eyes and cough*  but I do blog my client's listings along with other stuff...usually just local commentary or miscellaneous ramblings.
8:57am • #1
395,510 Points 1 Featured Post Localism Sponsor Outside Blog
Yes people that read your blogs are looking for information. After the information they will look at you credentials to determine if they want to do business with you. Thanks for the post.
8:59am • #2
184,220 Points 1 Featured Post

Interesing golden rule.

 

Patricia Aulson/Hampton NH Real Estate 

9:13am • #3

Karen:

I took a look at your blog and it looked very well done to me, I think you are on the right track. 

9:38am • #4
Outside Blog
Don't forget the comments too. They shouldn't be to advertise yourself as well.
2:52pm • #5
Unless it's a good comment, then a little self promotion is ok.
2:53pm • #6
1 Featured Post
You hit the nail on the head!  That is why I enjoy reading blogs, because they are not a self promotion, per say, but a take on one's experiences, point of view,personality, etc.  Anyone can have a great resume, but a blog shows what that person is all about.
6:14pm • #7
JAN
08
2008
2 Featured Posts
Very much enjoyed those thoughts in fact, its funny that you proved your point in that article by leading by example! Lance
9:12am • #8
Thanks Lance, you're a great example as well.
9:34am • #9

Robert -- Bravo!  I get very frustrated by the "Hi, I'm a great Realtor, buy from me" postings.  I have a member in my area who posts three or four of these a day. . . .get over it already!  I think she just wants the points, drives me nuts!

12:14pm • #10
Or along those lines are people whose marketing tactic is to say "we have great customer service". Really? When was the last time someone said they have bad customer service? EVERYONE SAYS THAT! You need to come up with something a little more original if you want to stand out!
12:32pm • #11

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Robert Krames - Gainesville, FL Real Estate

Gainesville, FL

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Bosshardt Realty

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