The advent of Twitter on the cyberspace has brought a lot of changes to social media. Many individuals became hooked with its use prompting many business-minded individuals to use it as an instrument of their online marketing ideas. Realtors are not very different from them. The competitive nature of their jobs makes them jump into the bandwagon. Now, many realtors are using Twitter to promote their real estate agencies and affiliates. But, it is worth it? The next paragraphs contain facts justifying the worthiness of Twitter as an online marketing tool for realtors.
1. Professional appeal. Twitter pages are comparable to the official websites of realtors. In fact, you can customize your twitter page to make it more professional-looking and appealing. Customizations can be done to reflect your logo and slogan. Of course, if you’re not a web designer and graphics expert, you may find a little difficulty in achieving this effect, but there always services to use to come up to this point.
2. Recall and identification. Twitter accounts are just like identifications. You see how many thousands to millions of individuals follow famous celebrities and other personalities. But the again, you are not a celebrity but a realtor. In this case, you should use a Twitter name that defines or identifies your company or business. It will serve as a recall to potential followers who can be converted to clients.
3. Local network. Twitter can be used to build a local network where clients can be possibly obtained. It contains a search feature where keywords relevant to your real estate business and target locations can be entered. Results will be returned showing Twitter users who used the same keywords. With this, you can start building your network of potential clients.
4. Personal communication. Twitter allows the establishment of personal communication with each and every follower you have. As compared to other forms of communications like newsletters, direct responses are regarded more compelling and more convincing.
Twitter is one of the most valuable online marketing tools realtors can use today. It gives the convenience of readily announcing homes that are up for sale. Just make sure that your tweeps (Twitter peeps) are fed with information that will pump up their interest.
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