Is your contact information hidden on your website?By some estimates there are over 350 million websites on the Internet. However, only a fraction of these are viable.

In order to be useful, a website must not only generate traffic on its own accord; it must also engage the visitor and elicit some form of response.

At the very least a web surfer should be able to enter the name and location of a business into any search engine and the entity should return on the first page with prominent contact methods displayed.

For whatever reason, MOST sites obscure contact information in a somewhat misguided attempt to make the website more of a data harvester than a business generator. As a result, visitors simply bounce off the site and business can be lost to the competition.

And while having a web visitor pick up the phone and call might at first seem to be “old school,” the reality is this is the best way to convert a lead in the fastest and most efficient manner.

I am often surprised at the proliferation of chat and telephony widgets and gadgets that are so vastly inferior to a normal phone conversation.

It seems silly to me to spend all of time and expense in branding and name recognition only to have potential business stymied from the get-go.

You have only seconds to grab the attention of a web visitor.

Use them wisely.

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47 Comments on Is your contact information hidden on your website?

20 Most Recent Comments Displayed Show All

MAY
14
2012
114,425 Points 2 Featured Posts Outside Blog Attended Rain Camp

I don't like having to "register" and give my email and personal information in order to get in contact with a business.  Unfortunately, many websites are designed this way.  I'm a guilty party of having one of these websites, but I have a lot more going on that just that.  And I do get leads from that site.  But my phone number is available, and I want my phone to RING RING RING!

12:14pm • #28
159,298 Points 2 Featured Posts Outside Blog Called Shot Master

What a wonderful topic. Mobile sites are some of the worst at this. They hide or omit the phone number completely and you would think this would be front and center.

On my own site, you have to trip over my phone

12:25pm • #29
1,116,290 Points 101 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

You made me go look.  I spend little time "branding" my company name or my name because Google analytics tell me that's not what buyers and sellers are searching for here.  But I'm happy to report I'm right near the top for my company and name and 7 out of 10 for my name on the first page.   Now back to working on domination for when people Google "lake sinclair"

12:34pm • #30
553,241 Points 147 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

I'm with you, Richard.  If someone puts info on my site for contact, you betcha I'm going to call.  The odds are way in my favor if we talk one on one.  

2:07pm • #31
4 Featured Posts Outside Blog

Great post! It's a no-brainer to have your contact information front and center... question: what are your thoughts of
"Pop-Up" Contact information boxes? Instead of a pop-up soliciting your e-book or report, have any of you tried creating a pop-up displaying your contact information?

 

3:10pm • #32
1 Featured Post Outside Blog

I love the Secret Agent Man, For ever leaving out your contact information on public web sites, your buyer's constantly call me wanting to know information on your listings. Oh if only I had a similar home to sell the idea that they call on Secret Agent Man's listing yet also wish to see my clients listing too. Oh this Secret Agent Man just handed me a buyer. I love you Secret Agent Man.

6:13pm • #33

It's better to put your contact information on the actual site and not on a pop up contact information. A pop up contact info can be seen before the content but personally, as a browser, it is common to look at what you can offer to readers first before you can let them know how to connect with you.

6:53pm • #34
1,402,555 Points 54 Featured Posts Outside Blog Called Shot Master

This is one area where I have to do better.  My contgact info is there but not as visible as it should be.

7:17pm • #35
106,366 Points 2 Featured Posts Outside Blog Attended Rain Camp
I think younger folks prefer to email or text over picking up the phone and making a call. Luckily the customer can decide on calling or texting once they can easily find your mobile number.
10:13pm • #36
1,351,912 Points 42 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Richard - I get so frustrated when I want a phone number and can't find one on a site.

11:35pm • #37
MAY
15
2012
1,452,718 Points 46 Featured Posts Outside Blog Called Shot Master

I like to see the cell phone number on the web site because most of the time agents are out of the office and do not return phone calls for hours.

4:09am • #38
421,425 Points 16 Featured Posts Called Shot Master

Great advice Richard, one that irritates me and seems to be getting more prevalent all the time is failure to include their email address on the website.  When I want to send a quick note, it is an irritation to have to fill out a form along with the captcha codes.

9:01am • #40
585,556 Points 105 Featured Posts Outside Blog Called Shot Master

Not only do they make it hard to find contact information, I've been to agent sites where I couldn't find their NAME.

One lady who wrote me about writing her agent bio sent me a link to her site, where I couldn't tell if it was a company site or hers. Her name was not to be found anywhere on the home page, the buyer page, or the seller page. I told her that and guess I insulted her - I never heard from her again.

10:28am • #41
152,188 Points 14 Featured Posts

Sometimes the basics get overlooked and make you wonder wonder they were thinking.

10:28am • #42
557,197 Points 6 Featured Posts Outside Blog

Good points.  About a year ago I realized that our office contact info was confusing on our website, so we created a whole page dedicated directly for that purpose.

11:44am • #43
1,023,520 Points 15 Featured Posts Localism Sponsor Outside Blog Called Shot Master

I have several contact points on each page.  Thanks for the great post.

8:54pm • #44
MAY
16
2012
497,600 Points 13 Featured Posts Outside Blog Called Shot Master

Hi Richard, excellent points.  It is amazing sometimes how hard it is to find someone's contact info.

3:18am • #45

Richard, as an aside to contacts...a consumer expects for us to respond to them anywhere from instantly to one hour...better keep the cell on even while in the shower!

Jo Ann

8:12am • #46
JUL
31
760,383 Points 105 Featured Posts Outside Blog Called Shot Master

Excellent point. I recently wrote an offer and wanted to contact the agent to let him know I was sending it over. He didn't have a website and the only contact info in the MLS was an office number. Really? I guess, consumers never contact him.

1:44pm • #47

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Richard Weisser

Richard Weisser Coweta Newnan Homes for Sale

Newnan, GA

More about me…

Better Homes and Gardens Real Estate Metro Brokers

Address: 209 Newnan Crossing Bypass, Newnan, GA, 30265

Office Phone: (770) 827-6225

Cell Phone: (770) 827-6225

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Author Bio: Richard Weisser is a Georgia real estate broker, licensed auctioneer, a candidate for GA House District 71 and has been writing about Georgia Real Estate since 1999.

Coweta Fayette Real Estate offers opinions and helpful information to consumers and real estate professionals in the Coweta County Georgia area.

Coweta Fayette Real Estate allows you to search the entire Georgia MLS for free with NO registration required!

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