By some estimates there are over 350 million websites on the Internet. However, only a fraction of these are viable.
In order to be useful, a website must not only generate traffic on its own accord; it must also engage the visitor and elicit some form of response.
At the very least a web surfer should be able to enter the name and location of a business into any search engine and the entity should return on the first page with prominent contact methods displayed.
For whatever reason, MOST sites obscure contact information in a somewhat misguided attempt to make the website more of a data harvester than a business generator. As a result, visitors simply bounce off the site and business can be lost to the competition.
And while having a web visitor pick up the phone and call might at first seem to be “old school,” the reality is this is the best way to convert a lead in the fastest and most efficient manner.
I am often surprised at the proliferation of chat and telephony widgets and gadgets that are so vastly inferior to a normal phone conversation.
It seems silly to me to spend all of time and expense in branding and name recognition only to have potential business stymied from the get-go.
You have only seconds to grab the attention of a web visitor.
Use them wisely.