Marketing Luxury Real Estate: The Colors Splash of Summer

Services for Real Estate Pros with Napa Consultants

cuisinart colors in Santa Barbara Sur La Table

Part of the research we do besides reading a plethora of publications on Luxury, real estate, marketing, branding on a daily basis is visit stores to see the latest and greated especially in design.  When we walked in to Sur La Table on State Street (our downtown main street), our eyes were drawn to this display of Cusinart blenders, immerision sticks,food processors and other machines.  The colors are cheery, and I felt that every kitchen ought to have one of those colors for a magnificent color splash on their kitchen counters.

What do you think...I see a trend here as we all keep these type of tools for many years.  It is fun and entertaining to make a margarita in a red blender.  I like the purple blender!


Happy Tuesday, Cheers Ron and Alexandra


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Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.


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Bob Souza (925) 513-3400 & Leilani Souza (916) 408-5500 Souza Realty - Real Estate Broker in Placer County, California
Souza Realty - Roseville, Rocklin, Granite Bay, Loomis, Penryn, Newcastle, Lincoln, Auburn, Meadow Vista (Placer Coun... - Roseville, CA
Homes & Land, Real Estate Investments and Rentals

Pink, pink! I love the pink blender...but I'd never give up my plain ol' VitaMix blender, so that's that. That display you pictured definitely is eye-catching, and what perfect colors for summer! :)


May 14, 2012 10:18 PM #1
Brian L. Sirota, Esq.
Bristar Realty (Realtor/Attorney) - Orange, CA
For Solutions: (714) 501-7660

Leilani's comment cracks me up!   Isn't that the ultimate in luxury...a summer blender?  Gives new meaning to the Byrd's song....Of Every Season, Turn Turn Turn.  Brian

May 14, 2012 10:29 PM #2
Kathy Sheehan
Bay Equity, LLC 770-634-4021 - Atlanta, GA
Senior Loan Officer

I would agree that it would be a splash of color.  I think I would get tired of the splash after a short time.

May 15, 2012 05:09 AM #3
Karin Lundeen
Keller Williams Realty - Denver Southlands - Centennial, CO
Realtor Centennial Homes For Sale

I love the splash of color!  I'm a red girl, and wouldn't tire of it!  It's small enough that you could easily switch it out when you need a new splash of color!

May 15, 2012 05:29 AM #4
Toni Weidman
Florida Luxury Realty - Trinity, FL
24 Years Selling Homes in New Port Richey, FL

I love that colors are in with small appliances. Unfortunately, I don't need any new ones :( but you never know when one will quit working :)

May 15, 2012 05:40 AM #5
Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c)
Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo & Home Sale Specialists

Ron/Alexandra, Those luxury colors do make a summer splash. Purple blender would be a great choice!

May 15, 2012 05:40 AM #6
John McCormack
Albuquerque Homes Realty * - Albuquerque, NM, Albuquerque Homes Realty


Good morning Ron and Alexandra -

A splash of luxury color never hurt anyone!  The problem at our home is Debbie goes batty when there are appliances left on the counter.  Everything has to be washed and put away under the cabinets.  One of her pet peeves.  Maybe if I brought home a colorful juicer... LOL. 

Have a great day my friends -


May 15, 2012 05:53 AM #7
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Ron & Alexandra - Those are very eye-catching and attractive, but I imagine we used to think the same thing about avocado green, too. I could definitely use a juicer, though, and I'll take the red one please :)


May 15, 2012 07:05 AM #8
Curtis Van Carter
Better Homes & Gardens Wine Country Group - Yountville, CA
Your Napa Valley Broker Extraordinaire


You are sooooo right about the cannonball splash these blenders make. Now only if they would make one with a bit more Art Deco look, I would be tempted. cheers cvc

May 15, 2012 08:54 AM #9
Former Agent
None - Adak, AK

I think it's cool.  But, for kitchen staples, which you are likely to keep for twenty years or more, I stick to the classic, stainless steel, or white.  That way, when you change your kitchen decor, you don't have to go out and buy all new counter-top appliances. 

May 15, 2012 09:20 AM #10
Suzanne McLaughlin
Sabinske & Associates, Inc. (Albertville, St. Michael) - Saint Michael, MN
Sabinske & Associates, Realtor

Oh, so pretty.  I tend to be a black, white and stainless person, too.  But, once in a while, a pop of color does the soul good!

May 15, 2012 10:12 AM #11
Dan & Linda Tublitz
RE/MAX Services Boca Raton FL - Boca Raton, FL

We're seeing the same trends down here in sunny south Florida!  Everything from home decor to summer fashions, it's all about bright color this season!

May 15, 2012 12:45 PM #12
Sondra Meyer:
Star View Real Estate - Colorado Springs, CO
See It. Experience It. Live It.

I think these wonderful, fun, cheery colors are a innovative way to encourage people to purchase another kitchen appliance/staple that is normally kept for years. 

May 16, 2012 05:54 AM #13
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing


I understand.  Glad you like pink.


I love your take on this and why not, it is rocks your boat all the more power to that.  However if you have that pool house with a bar, I think a colorful blender would be the ticket==great conversations piece also.  Happiness is generated from bright colors.


Well, I understand how someone would get tired of that.  From my perspective, it would be fun to see something bright in a neutral or one color is like spice it livens it humble opinion.


I love red also, and I have a red immersion blender for soups.  It is great.


I keep thinking I am going to need a new Cuisinart food processor...I have replaced the bowl, and it keeps us on working, and I love that...however, if one breaks...hmm, I would have a decision to make.

Larry and Sheila,

Glad you are a purple people leader too,,,go purple lovers. A


I understand, we like clean counters, however it would be a hoot to see something like that on a daily basis.


I was not a fan of avocado green or harvest a kid when my mom redid the kitchen, I said no on the avocado idea and they listened...LOL I like the red also. 


I have seen the art deco look replicated in various appliances.  Art Deco is one of my favorite styles.  Thanks for commenting.


You make an excellent point about that and thanks for piping in on this one.


Yes indeed a splash of color is a wonderful thing to behold and livens everything up.  A

Dan and Linda,

You are right and fashion is full of colorful items.


I agree, great point and thank you


May 16, 2012 10:03 AM #14
Debbie Walsh
KRS Realty - Middletown, NY
Hudson Valley NY Real Estate 845.283-3036

Purple is my favorite color too - I love all of these bright colors!

May 20, 2012 09:02 AM #15
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Ron and Alexandra Seigel

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