While I do believe you need to write on more than one blog, Step 4 is not about having two or more of your own blogs. It is about having your own main blog AND being a guest writer for a Group Blog.
Here we have RainCityGuide and The PI Blog, your mileage may vary. Since it is more difficult to write for clients AND be top in the search engines at the same time, sometimes getting popular via a popular vehicle or search favorable vehicle like Active Rain, and then linking to your main blog is the key to success.
I just noticed that Jeff Turner's Active Rain Blog is popping up high in Google when you looke for a Seattle Real Estate Blog, which I find to be quite odd. But as I said, figuring out Active Rain is my area of LEAST expertise and you all probably know that better than I. Will have to figure out how Jeff Turner's "mug" is #3 in Seattle Real Estate Blogs and emulate that :)
I would say DO NOT separate all of your writings into three and four blogs. I did do that to test out different blog platforms, and found the platform itself to be fairly irrelevant from my perspective. But clients DO like to hear you talk on other topics, your children, your Mom, etc...So don't be afraid to mix it up on your blog and don't separate subjects. Many of my blog clients came because of an article on my child coupled with my articles on real estate. They got a full window to my soul and thinking, so don't feel like your Main Blog has to be ALL ABOUT real estate.
Be approachable in your writings, consumer friendly and answer real live questions from a consumer standpoint and learn to STOP thinking, or at least STOP talking "like an agent". Agent's are a dime a dozen. You want to set yourself apart from "the pack".
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