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Add Personality to Email with Video

By
Services for Real Estate Pros with HouseHunt.com DRE# 01297932

The increasing popularity of online video sites such as YouTube shows that people love being visually entertained or stimulated while digesting their information. Having a video message in your e-mails, therefore, makes sense for marketing, especially in the real estate industry. Besides being an extra informational tool on your website, a sharp real estate video can offer consumers a preview of what you offer or a teaser of what one of your featured properties looks like.

Like any type of online marketing, an onslaught of e-mails can be annoying and impersonal. If you get associated with that type of message, prospects will likely start deleting your e-mails without opening them. But a video e-mail can make you and your message stand out, and you don’t necessarily have to be a high-tech genius or budding thespian to make them work.

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Comments (3)

Jon Kolsky
Kolsky Realty & Management - Long Beach, CA
Licensed California Real Estate Broker

Perfect blog Jamie! This information is right-on and will help those who aren't taking advantage of this great info!

May 21, 2012 02:43 AM
Jenny Durling
L.A. Property Solutions - Los Angeles, CA
For Los Angeles real estate help 213-215-4758

It would not have occured to me to send video in an email. Right now I do video tours of interesting homes but usually for specific clients. However, I post them on YouTube and do get calls from potential buyers.  Is ther a way to put the video directly into the email or do you just use a link?  Do you recommend anhy of the sites you mentioned in your post?

May 27, 2012 11:55 AM
House Hunt
HouseHunt.com - Huntington Beach, CA

Thanks Jon!

Jenny- There are different ways to email video. One way would be to take a screenshot of the first frame of the video to put in the email and have it link to wherever the video is hosted online.

The other way would be to use a service to include the entire video within the email. I've only ever used one of these services (Eyejot), so I can't make a comparison, though I've never had any issues with it.

Let me know if you have any more questions and I will be happy to help :-)

May 29, 2012 02:44 AM