The increasing popularity of online video sites such as YouTube shows that people love being visually entertained or stimulated while digesting their information. Having a video message in your e-mails, therefore, makes sense for marketing, especially in the real estate industry. Besides being an extra informational tool on your website, a sharp real estate video can offer consumers a preview of what you offer or a teaser of what one of your featured properties looks like.
Like any type of online marketing, an onslaught of e-mails can be annoying and impersonal. If you get associated with that type of message, prospects will likely start deleting your e-mails without opening them. But a video e-mail can make you and your message stand out, and you don’t necessarily have to be a high-tech genius or budding thespian to make them work.
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