RISMedia just released an article about Crye-Leike, titled "Strong and Steady, How One Company Continues to Make Real Estate History". This is an interesting article with interview quotes with Harold Crye and Dick Leike. It shows the philosophy of the company and about how certain business choices are made and the strategies of them.
Crye-Leike is busy expanding operations, despite the slower real estate market. Currently the company has over a dozen locations under construction. The largest expansion efforts are based in Northwest Arkansas real estate, Atlanta real estate and Huntsville Alabama real estate.
Harold and Dick attribute their success in part to a few of these areas:
- Owning over 80% of their office space and building offices in prominent locations.
- Working in a successful partnership with each other.
- Investing in technology and tools for sales associates.
- Promoting customer contact and marketing programs for sales associates with local support.
- Providing leadership and base structure to support and make sales associates successful.
- Competitive commission splits.
- Opening up and supporting real estate franchises.
If you are curious about inside thoughts into what it took to go from a start-up firm opened by two realtor friends to the 4th largest independent firm in the nation, check out the RISMedia article - "Strong and Steady, How One Company Continues to Make Real Estate History".
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