What Will You Do For A Listing?

Today's real estate market makes it very easy to make compromises in your real estate business practices.  All of a sudden you are tempted to do things in your real estate business that you said you would never do.

Unreasonable Sellers

You know who they are.  They have very little respect, if any for real estate agents.  They think we are overpaid and don't do much work for the commission we receive.  As a matter of fact, they think they know more than we do because they have bought and sold real estate "numerous" times before.  They don't want to hear about market conditions because they already know.  They don't need to see a market analysis because they know what their house is worth.  Their house is in "perfect" condition and disregard any suggestions you make.  All of this and you still take the listing...happy just to have a listing.

The Overpriced Listing

Similar to the "unreasonable seller", but the bottom line for this seller is that they know they have the absolute best house in the neighborhood and it doesn't matter what the comps say.  You try to explain to this seller that buyers will looking at these very same comps and see that the property is overpriced.  You explain that even if a buyer were to agree to purchase the overpriced property, an appraiser would probably have a very different viewpoint and the property more than likely would like appraise.  In spite of  recommendations the seller holds fast to their price.  But you take the listing anyway, hoping you can get a quick price reduction.

Reduce Your Commission

Again, this seller is similar to the "unreasonable seller".  The primary focus of this listing appointment is your commission.  Why the home owner chose to actually meet with you is a potential waste of everyone's time.  If commission was the only thing the seller is concerned with throughout the entire transaction, that is something that could have been discussed over the phone.  This seller is not looking for a real estate professional, but you take the bait, reduce your commission and hope you won't have to spend much time on the listing.

What Are You Worth?

In the current real estate market it is imperative that we know our value.  What skill set do we bring to the table to help the seller have a smooth real estate experience?  How much work will we do to prepare the property for sale, to market the property and to negotiate the best terms and conditions for the seller?  If you are clear as to what you will do to get the property sold, than you should be clear on what you are worth and regardless of the market conditions, you can walk away from those "unreasonable sellers" and never look back.

Related Articles

• I Don't Care If You Get Paid
• Why It Doesn't Pay To Work For Cheap
• I Don't Want Your Listing
• My Perfect Seller
• What Are You Doing To Sell My House?
• In Real Estate, Who Sets The Price?

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