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35 Comments on Home Seller FAQ 6. Why should I have a 'For Sale " sign? I do not want neighbors to know I am moving.
Privacy often needs to be compromised, in order to get a home sold quickly, effectively and for top dollar.
Good post.
Of all the technological things that have come and gone, the lowly sign still remains as a staple of getting a house sold. And it is usually the first soldier out there.
Anthony, I agree. neighbors will find out when the see the activity any way.
Sandy, That is correct. We always take our sign to the listing appointment and put it up right away.
There are times when my family will drive the long way through our neighborhood on the way home just to see what houses are up for sale these days, then we pass along the news to other families. From my experience most folks in our area who are still relatively new to the real estate realm depend on the sign for information. :)
Eric, I agree. There are people who do not just depend on the internet.
Christine. I agree. It must be difficult for them.
Valerie, I agree. Many people like to move close to their family and friends.
Some sellers who think this way becuase of security reasons. Some look at it from a potential way to break in a home (if it's possibly vacant). Just another angle.
Robert, I can understand security concerns .
Hi Gita. I think that Yard Sign is still a Good Marketing piece. We will always have buyers, who just love driving around looking for homes without an agent, and they call us later. Of course those vacant homes do have some security risks, but once the showings starts, the whole neighborhood will know that house if For Sale.
Signs make is so much easier to find when I'm with clients out on tour. It's a directional and the neighbors will know soon enough.
When we were looking for homes in new areas, we liked to drive through neighborhoods to find the ones we liked, then spot signs, take flyers and follow up on them. I think a lot of people still do that. That's one thing the internet can't express very well... the setting/neighborhood. I think signs are vital.
Gretchen
Gita, while I prefer a sign in the yard, I lost a client last year because of this. Now, if a seller refuses, I let it go.
Gita:
Signs are good for the reasons you stated. They also make it easier to find the home that is for sale, as Carla stated.
I have not yet had to talk a home seller into having a For Sale sign in the yard, luckily! It brings to mind the issue that "secret agents" have. If no one knows you are a Real Estate Agent, it will be so much harder to get business. I imagine the same holds true for "secret listings"
I consider real estate signs to be the grandfather of all marketing tools. It is the most basic, elementary tool in our arsenal of property promotion. In the early days when the country was still be settled, a seller would stick a for sale sign in the ground for all to see. I believe it to be one of the most influential tools used today. Sellers don't realize the impact that a for sale offers them. If they are truly serious about selling, a for sale sign cannot be dismissed.
Jerry, I agree. Buyers like to drive by neighborhoods and the For Sale sign makes it easy to spot the homes on the market.
Carla, I do not hvae to look for house numbers when I am in the subdivision, I just look for the signs . It makes it easy specially in the evenings when it is dark.
Gretchen, I agree. I guess that is one of the reasons for a house to have curb appeal as well.
Tammie, I never insist on signs. I respect the sellers. I wrote this post so that they can read the feed back from others in the industry .
Evelyn, I agree.
Kevin, Good analogy.
Diane, Business cards and Sale signs are the two things we buy as soon as we get into real estate.
Good Morning Gita, Congratulations on the featured blog. Every now and then I hear this on a new listing. I try to assess why the home owner may not want the neighbors to know and expalin the benefits of a sign and notifying neighbors. Have a great day
Scott, Neighbors will find out anyway .
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