Twice a month (if not more) I speak with REALTORS® at local boards and MLSs about using social media networks effectively - one major question I get is "WHAT DO I BLOG ABOUT!". So I've complied a quick list for you. My suggestion would be to export this list into a word doc. and create sub categories under each applicable topic.What I mean by that:

Topic (from below) - Land Lord or Tenant Issues

Sub categories for multiple blog posts: Process of Approving a Tenant (credit check etc.), What Signing a Lease Entails, Explain Broker Fees

Blogging Topics for Real Estate Professionals

1. Architecture or housing styles in your area
2. Historic buildings
3. Market statistics for your area, including average prices and absorption rates
4. 10 most common code violations found by local inspectors
5. Home maintenance
6. Senior housing
7. Pet friendly housing
8. Staging ideas
9. Local events
10. Top 10 lists
11. Renting vs. buying
12. A lender who did a great job
13. Things that go wrong with real estate sales
14. Home owners insurance
15. Gardening and landscaping
16. Your city council
17. A new development
18. Decorating ideas
19. Real estate industry news - with your own unique commentary
20. Mortgages news
21. Interest Rates
22. Credit scores
23. Consumer hoaxes and scams
24. First time home buyer programs
25. Second homes
26. Investment properties
27. Foreclosure
28. Property flipping
29. Home energy conservation
30. Final walk through
31. Equity stripping scams
32. Transportation & Parking
33. Schools
34. Churches/Houses of worship
35. Day Care
36. Pest control
37. The home buying process
38. The home selling process
39. Moving with children
40. Moving checklist
41. Moving with pets
42. Places to eat
43. Places to shop
44. Commentary on local news stories
45. Commentary on local public policy
46. Environmental issues
47. Land lord or tenant issues
48. How to sell a house
49. How not to sell a house
50. Building trends
51. Parks
52. Property taxes
53. Open houses
54. Active listings/New listings
55. Trends in kitchen design
56. Area events for children
57. The local zoo
58. Where to play golf
59. Coffee shops
60. Women home buyers
61. Advice for FSBO's
62. Mortgage fraud
63. Types of mortgages
64. Home owners associations
65. Credit repair
66. Fair housing issues
67. Luxury properties
68. Liens
69. Refinancing
70. List of community resource links
71. Explain Good Faith Estimate
72. Tips on organizing a garage sale
73. Cost-of-living comparison for different cities or neighborhoods in your local market (side by side comparison)
74. Bargain hunter's guide (lunch for under $10, furniture outlets, clothing store sales, cheapest gas stations)
75. Go through your email, is there a question or comment from one of your clients that can be made into a post?

I hope this helps! Create a content grid with these topics and you'll ALWAYS have something to blog about. Don't know what a content grid is - just ask! We're happy to help. By popular demand if you want a content grid go here http://readvantage.com/design/quote.cfm and fill out your contact information and say I want the Active Rain Content Grid and I will email one over to you.
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RE/Advantage specializes in Real Estate web site design and Internet technology. We have been working with the Real Estate Industry for over 10 years so we understand what makes a site work for you and your buyers and sellers. After all we have been developing real estate web sites, Internet tools and marketing strategies since 1997. No one provides a more comprehensive, well-thought-out site and tool set for your Internet presence. We provide you with not only the tools to manage and customize your site, but the peace of mind that comes from knowing we are here to help if you need us.