This month, The Niche Report for real estate agents and brokers features this article by Tami Bonnell, President of the US Organization of EXIT Realty Corp. International.
Whether you’re recruiting an agent into your company or selling property, real estate has everything to do with making connections and through those connections, building relationships.
In this rapid fire world of hyper technology, we no longer connect the same way we used to. People broadcast instead of connecting. They add names to long lists and generate drip email campaigns or tweet 20 times a day, often pushing their message out with little regard to the actual person receiving it. We may have 1,000 touches on Facebook, Twitter or LinkedIn but that number of contacts doesn’t translate into a strong foundation for your business. Ask yourself this; if you were looking for an investment (whether an investment in where you’re going to work or a house you want to buy or sell) would you place your trust in someone who pushes their own agenda? Would you entrust your long term future, your nest egg, the home where you’ve bathed your children, to someone you haven’t connected with? Probably not. Read More