Top brokerage/franchise by number of ActiveRain members

I got an email this morning from Mariana Wagner wondering if I could find out how many agents from her company Keller Williams were registered on ActiveRain.  I decided to run the same query and see what companies/franchises were adopting Web 2.0/social networking more.  Below are the results.

  1. RE/MAX (7,052)
  2. Keller Williams (5,772)
  3. Coldwell Banker (3,502)
  4. Century 21 (2,385)
  5. Prudential (2,230) 
  6. GMAC (850)
  7. Exit Realty (767)
  8. Long and Foster (722)
  9. Weichert (717) 
  10. Realty Executives (634)

 

* Based off of activated profiles where the company/franchise name as part of their company field. 

 

73 Comments on Top brokerage/franchise by number of ActiveRain members

Interesting &  thanks for the information.  The power of the blog and who "gets it".

01/06/2008 02:20 PM by Karen Moorhead Ann Arbor Area Real Estate (Keller Williams Realty)


Matt, Great Post.  Good information.  The read that the #1 real estate franchise for 2007 was RE/MAX!!  Lets Be Great in 2008!!

01/06/2008 02:20 PM by Boca Raton Florida Homes for Sale David Serle (RE/MAX Services)


Thanks for the stats.  I was hoping to see The Michigan Group on the top 10, but hopefully 2008 will get us there.  Its what we do that's "right" that will count in the end.  Thanks again.  Lu

01/06/2008 02:29 PM by Lu Kalaj (The Michigan Group)


Interesting stats. Where the HECK is Waldo Windermere?

01/06/2008 02:35 PM by Rich Jacobson ~ ActiveRain Community Builder (ActiveRain Corporation)


Rich, Windermere actually just missd in the #11 spot I think with 412  But there moving up in the category of which real estate company has more agents to become ActiveRain employees :)  

01/06/2008 02:40 PM by Matt Heaton (ActiveRain Corp.)


Matt, great post, thanx for the stats, interesting!

01/06/2008 02:43 PM by Duane Marlink, Rate A Home (Rate A Home)


Matt, thanks for the interesting statistics.  I had been wondering the same thing, but obviously had no way of figuring out save the laborious task of manually counting.

01/06/2008 02:44 PM by Brian Block -- Northern Virginia & D.C. Real Estate (RE/MAX Allegiance)


Those are some very interesting numbers... KW is still considered a fairly new company and for them to be #2 surprises me...

01/06/2008 02:47 PM by Donna Harris, ASP (Re/Max HiNet)


WHat a great group of numbers...We really are using our keyboards...lol

01/06/2008 02:47 PM by Matt Ratcliffe, REALTOR (Keller Williams Realty Brazos Valley)


No fair, Matt! I think us Independents should get counted as a group as well...that would tell us something about numbers for REAL! Franchise Smanchise...look at the total members vs franchise member stats above! Great Post!

01/06/2008 02:53 PM by Lania DeMers, Broker Rocky Mountain Realty Co. (Rocky Mountain Realty Co.)


Hey Matt,  How about doing a set of stats which might be of interest to the members ?  Not sure what info you can drill down to but I bet it would be amazing !

01/06/2008 02:57 PM by Bill Gillhespy Fort Myers Beach Realtor (Century 21 Tripower Realty)


Matt, While that is impressive, Tutas Towne Realty has 100% participation:)

01/06/2008 03:12 PM by Bryant Tutas-Tutas Towne Realty, Inc


LOL @ Blog Boy (Broker Bryant)...

All laughing aside I am waiting to see what happens when NAR holds the next meeting at which time they will explore Blogging.

I am soooo looking forward to this. Unless of course I missed it but I doubt that :)

TLW...ROAR!

01/06/2008 03:15 PM by "The Lovely Wife"...Broker Bryant's Wife... (Co-Owner Tutas Towne Realty, Inc.)


That list pretty much reflects the size of the major real estate companies in the nation. With 64,000 members, your stats reflect that most of AR numbers are not affiliated with a major company.

01/06/2008 03:18 PM by Portland Oregon Real Estate >> Wayne B. Pruner, GRI (Oregon First)


Yippee!  Go ReMax!  Thanks for these numbers.  Good to know we really are above the crowd, as they say:)

01/06/2008 03:46 PM by Pascack Valley Real Estate>> Lisa and Robert Hammerstein (Coldwell Banker)


@ Wayne - Looking at how membership is broken down, of the 64,000 AR members, only around 35,000 appear to have themselves listed as "Real Estate Agents" -- the others are real estate related professionals.  Based on those numbers, it would seem that possibly more than half of AR members listed as RE Agents are affiliated not just with a major company, but one of the ten listed above.  (If I'm reading the membership data right?)

I guess another interesting stat would be to see how the above numbers translate as a percentage of total company agents, to even out the playing field between smaller companies and larger companies -- I think the results might be surprising.  We might even reshuffle the list as to which company is more active in proportion to company size.

Maybe a list I will work on . . . in my spare time. :-)

Thanks for the data Matt.  Pretty interesting.

01/06/2008 03:52 PM by Trent Cluley -- Pickens County Georgia Real Estate (Keller Williams Realty - Select Partners)


What all the other companys need to think about is Gary Keller started  Keller Williams in a down market.   

01/06/2008 04:04 PM by Jeff Link "The Asheville Real Estate Guy" (Keller Williams Professionals Asheville)


It is somewhat surprising that ReMax is not way ahead of the pack in terms of numbers. With a huge group membership and very tech savvy bunch, I would think it they would be 2-1 over the next company.

01/06/2008 04:08 PM by Doug Lindstrom


Thanks for the great stats Matt! I wonder if there is a direct correlation in the number of AR members and overall agents that the company has nation or world wide... That would be an interesting breakdown although I am certain incredibly time consuming!

01/06/2008 04:09 PM by Josh Ross (RE/MAX PROS)


Thanks for checking this out for us.  I was just talking with my RE/MAX owner/broker about how active the RE/MAX agents are on AR!

01/06/2008 04:19 PM by Lake Norman Real Estate ~ Diane Aurit (RE/MAX at the Lake)


Don't like being #2.  Time to recruit more KW agents to AR

01/06/2008 04:28 PM by Jonathan Osman - Charlotte / Matthews NC (Keller Williams Realty)


I love stats like this. Though I'm not affiliated with a large brokerage, I find it interesting how many are. I like that Gary Keller started the company in a down market. That's a huge incentive for those of us breaking out on our own don't you think?


01/06/2008 04:38 PM by Mesa, Arizona Real Estate *** Teri Ellis, Broker, ABR,CRS,GRI,ePRO,MRE (Homes Arizona Real Estate LLC)


interesting but what I would expect. Those with the most agents are likely to have the most bloggers...don't you think.

01/06/2008 04:41 PM by Team DiMuria, Katy Texas Realtors (Prudential Gary Greene Realtors)


I do training classes in Long & Foster offices on "Building a Web Presence" and ActiveRain is included in every class I've ever taught.  I start by asking how many agents have heard of it.  The numbers are tiny.  I then show them the AR website, how it works, why it works, what the benefits are and how it can be an important part of building an overall web presence.  Of the hundreds of agents I have presented to, only a very small number have ever actually become part of this community. In big companies, it's not easy to communicate effectively to every single agent.  I have two classes coming up in Maryland, one in Virginia and one in Pennsylvania in the next two weeks and I will continue to spread the word.  I believe there is real value here.

01/06/2008 05:13 PM by Catherine Read (Creative Read, Inc.)


Yep, just about as I expected too, I'm also an independent broker myself. After owning a franchise years ago, this is better for me. Good news about r.e. there is room for everyone who is good.

 

01/06/2008 05:41 PM by Orange Co. Real Estate~Lynda Eisenmann, Broker-Owner, Brea, CA (Preferred Home Brokers)


I'm going to have to work on my fellow Weichert agents to get our numbers up.  This is such a fabulous place to learn and grow, it would be a shame not to get more people involved.

01/06/2008 05:52 PM by Chelle Gassan-NOVA Realtor and Stager (Weichert, Realtors and Staged Homes VA)


Have you hypothesized anything about this data, Matt?  I'm interested in what you might conclude.

01/06/2008 06:43 PM by America's #1 Mortgage Broker


Interesting stats, Matt. That means 6% of ALL RE/MAX agents worldwide. The number would be even higher for just US and Canada but don't have those numbers for RE/MAX. Interesting, but not surprising, given NAR says only 4% of agents are blogging.

01/06/2008 07:03 PM by Jeff Dowler ~ Carlsbad Real Estate (RE/MAX Associates)


Interesting......the Info on Non- Franchises would help too thought.  I love BB's 100% of his Company LOL :)

01/06/2008 07:49 PM by Kathy McGraw ~ Calif Broker (CELLing Realty)


Matt - thanks for sharing - it's amazing to see who's jumping into web 2.0

01/06/2008 08:56 PM by Clearwater Real Estate - Tampa Bay FL Homes & Condos for Sale- Cyndee Haydon (Belloise Realty)


It is important to realize that not ALL brokerages are nationwide!  I am with Long and Foster and we are only in the mid atlantic region of the U.S. but we still have over 700 members!

01/06/2008 09:26 PM by Michael Klijanowicz - Relocation Specialist - Baltimore & Harford County (Baltimore & Harford County Maryland - Long and Foster )


Wow....that's interesting. I'm surprised by the numbers. I thought there would be more. 

01/06/2008 10:28 PM by Christy Powers - Pooler, Savannah Real Estate Agent (Keller Williams Coastal Area Partners)


Interesting!

ReMax and KW being up top shows that Web 2.0 is really a part of their corporate culture, and at the heart of their training.

Most likely would not have known about AR, or other social networking opportunities, had I not moved from C21 a year ago.  Not putting anyone down, it just was not as much as a priority.

DEAN & DEAN'S TEAM CHICAGO

01/06/2008 11:35 PM by Dean Moss - Dean's Team Chicago (Dean's Team - Keller Williams Fox Realty)


Hi Matt:  Your statistics show a very interesting picture.  I think it still rests very much on the individual managers of each office.  I know several larger offices in Fort Worth where they do not even have one person on active rain. 

01/07/2008 01:27 AM by Fort Worth Real Estate - - - Karen Anne Stone (RE/MAX Trinity)


Keller Williams' national convention is next month in Atlanta, and Mariana will be speaking about blogging. Will be interesting to see how many new KW bloggers join the Rain in Feb and March.

01/07/2008 01:39 AM by John Novak - Las Vegas and Henderson NV Real Estate (Keller Williams Realty The Marketplace)


Great info. Matt Thank you.

01/07/2008 01:43 AM by Jim Houlihan (Coldwell Banker)


I had the feeling Remax was the biggest since we have a separate group and I notice many members who work there. Nobody sells more Real Estate than Remax!

01/07/2008 06:09 AM by Neal Bloom-Realtor ® Assoc.-CRS-Weston FL (RE/MAX Premier Associates)


Interesting.  Be curious to see what the numbers are in six months or a year with all the shifting and market adjusting that's going on.

01/07/2008 06:40 AM by Miriam Bernstein, CRS, Westchester County, NY (RE/MAX Prime Properties)


LOL @ Broker Bryant.   Now I want Matt to add small independents!  Just kidding Matt!

01/07/2008 07:38 AM by Renee Burrows - Las Vegas NV Real Estate (Nevada Realty Solutions)


Thanks Matt, interesting information. Would be interesting to tie measure actual income production vs blogging activity.

01/07/2008 08:29 AM by Dave Marshburn - Windermere, Walnut Creek, CA


Hmmm. . . . it would be interesting to know what type of penetration blogging has at the respective franchises.  It doesn't surprise me that Re/Max has the most bloggers, as they possibly have the most agents.  Or do they?

01/07/2008 08:48 AM by Buyer's Broker of Northern Michigan, LLC


Thanks for the statistics. I have learned so much here on Active Rain, and definitely pass it on to coworkers. It would be good to know the correlation between blogging and how it translates into actual quantifiable leads. Sharon

www.SharonintheOC.com

Newport Beach Real Estate

01/07/2008 09:12 AM by Sharon Paxson (Prudential California Realty)


Good information It shows what agents really get it!

01/07/2008 09:26 AM by Joe Jackson (Keller Williams Capital Partners)


Hmmmm....Long and Foster only operates in 7 States and DC. The rain has 50 states and DC and canada. 52 divided by 8 multiplied by 722 equals 4,693. Using this logic, I may have a new career waiting in the broker spin zone.

01/07/2008 10:02 AM by John MacArthur The MacArthur Group (Long and Foster Real Estate, Inc.)


Matt - This is awesome data! Thank you for compiling it, as it is VERY interesting to see how it all breaks down.

01/07/2008 10:44 AM by Mariana Wagner ~ Colorado Springs REALTOR® (Wagner iTeam -Keller Williams Clients' Choice)


It would be interesting to see these numbers broken up into regions, to see where activerains web visibility is the highest. Thanks for the numbers!

01/07/2008 11:34 AM by eSource Agent - Google Qualified Company (eSourceAgent.com)


That's really interesting!  We just moved to a company who is only in SC, though we have been in a few of the top ones.  Time to get to inviting!

01/07/2008 11:34 AM by Jim & Maria Hart ~ Charleston, SC Real Estate (Agent Owned Realty)


Let's just say I'm not surprised that RE/MAX leads the pack. Not surprised at all.

01/07/2008 12:03 PM by Kelly Sibilsky ~ Lake Zurich RE/MAX Real Estate Agent (RE/MAX Unlimited Northwest)


Yeah, RE/MAX leads out due to their size.  I'm sure percentage wide many it's mainly smaller independents in the lead.

01/07/2008 12:15 PM by Matt Heaton (ActiveRain Corp.)


I'd be interested to see it by percentage of active agents...  RE/MAX is huge... as are most of the others near the top, but who has more members per agent...?  That is the question. 

01/07/2008 01:06 PM by Lane Bailey - The REALTOR for Car People (Diamond Dwellings Realty)


What can I say?  It does indeed make me proud whenever I see the balloon at the top of something.  And KW in second place.  Both of whom are companies that embrace technology and change openly and throughout their cultures.  Of course, statistics can say whatever you want them to say. =)

01/07/2008 01:46 PM by Leigh Brown Charlotte NC Broker/Owner (RE/MAX Signature Properties)


Matt lets do this again in another 6 months to see if there are any drastic changes.

01/07/2008 02:11 PM by


wow, Keller Williams is much smaller than many of the ohter companies mentioned.  Interesting, thanks

01/07/2008 02:44 PM by Teresa Boardman (Keller Williams)


interesting stats. I am one of thos 7000+ RE/MAXers. It's good to see that there are so many individuals out there embracing online social networking

01/07/2008 03:40 PM by Team Carroll, Cranford,Westfield NJ Area Real Estate Professionals (Team Carroll - RE/MAX Classic Group)


I'm not surprised to see RE/MAX at the top. The management is very supportive of "independent" thinking which most bloggers tend to be.

01/07/2008 05:29 PM by Cindy Jones-Northern Virginia Real Estate & Military Relocation Services (RE/MAX Allegiance #1 RE/MAX Company in the World)


I'm surprised there are still so few blogging out there.  That number is going to have to grow substantially, I'm sure.

01/07/2008 06:06 PM by Southern Maryland Real Estate~ Jonathan Benya (Century 21 New Millennium)


" Why  is Century 21 is ranked  # 4 ??"

 

Uhm, because they have the 4th highest number of AR members? 

01/07/2008 07:43 PM by


"I'm surprised there are still so few blogging out there"

There are (gasp!) other places to blog than AR....  One might even try...... their own blog.

01/07/2008 07:44 PM by


Re/Max doesn't have a lot of market share in Fairfield County, but when I decided to sell my parent's home in Connecticut I found out the best agent was a Re/Max agent and gave up my referral fee to go with the best agent.  He did a great job and I referred him to my best friend who was selling her parent's home two doors away. 

01/07/2008 08:09 PM by Gail Robinson, GRI, e-PRO - Black Rock Connecticut Real Estate (William Raveis Real Estate)


Glad to see so many Century 21 "Agents of Change" making use of this great tool!

01/07/2008 11:48 PM by Peter Testa (Century 21 Lombardi)


Matt, thanks for running the stats....interesting.  I wonder what it will look like a year from now? Hmmm.

01/08/2008 05:53 AM by Bradenton Florida Real Estate - Dan Forbes (Sarasota Metro Properties)


Thanks for sharing that information.  Interesting numbers.  That will be interesting to see where they are at a year from now.

01/08/2008 10:43 AM by


Team DiMuria: Compared to Coldwell Banker, Re/max and Keller Williams are small yet  Gary Keller and Dave Liniger know where the future of real estate is going.

01/08/2008 12:23 PM by Jeff Link "The Asheville Real Estate Guy" (Keller Williams Professionals Asheville)


Not surprising to me. KW has been around for awhile and it's phenomenal growth is not by accident. I can't wait to see Marianna at Family Reunion!

01/08/2008 11:32 PM by Leigh Bates, DFW Real Estate (Keller Williams)


Interesting stats, I'm RE/MAX Agent, I'm not surprised to see RE/MAX at the top. Thanks

01/08/2008 11:39 PM by Mohamed Mekhimar - Accredited Buyers Rep , E-Pro - Richmond Virginia Real Estate (RE/MAX Commonwealth)


Interesting information. Bet there are a lot of independents who are bloggers and not with a big name.

01/09/2008 01:28 AM by Bob & Carolin Benjamin - E Phoenix Arizona Real Estate (The Benjamin Team - Keller Williams Integrity First Realty )


Because we're #2, we try harder...

Sorry.  I'm with Keller Williams and I just couldn't resist!

01/10/2008 08:43 PM by Don Fabrizio-Garcia - Connecticut Real Estate & Appraisals (Keller Williams CT Realty)


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Real Estate - Other: Matt Heaton (ActiveRain Corp.)
Matt Heaton
Bothell, WA
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