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Top brokerage/franchise by number of ActiveRain members

I got an email this morning from Mariana Wagner wondering if I could find out how many agents from her company Keller Williams were registered on ActiveRain. I decided to run the same query and see what companies/franchises were adopting Web 2.0/social networking more. Below are the results.

RE/MAX (7,052)
Keller Williams (5,772)
Coldwell Banker (3,502)
Century 21 (2,385)
Prudential (2,230)
GMAC (850)
Exit Realty (767)
Long and Foster (722)
Weichert (717)
Realty Executives (634)

* Based off of activated profiles where the company/franchise name as part of their company field.

Posted by Matt Heaton on 01/06/2008 02:52 PM

Comments (73)

73 Comments on Top brokerage/franchise by number of ActiveRain members

JAN

2008

Interesting & thanks for the information. The power of the blog and who "gets it".

Matt, Great Post. Good information. The read that the #1 real estate franchise for 2007 was RE/MAX!! Lets Be Great in 2008!!

Thanks for the stats Matt.

Thanks for the stats. I was hoping to see The Michigan Group on the top 10, but hopefully 2008 will get us there. Its what we do that's "right" that will count in the end. Thanks again. Lu

Interesting stats. Where the HECK is Waldo Windermere?

Rich, Windermere actually just missd in the #11 spot I think with 412 But there moving up in the category of which real estate company has more agents to become ActiveRain employees :)

Matt, great post, thanx for the stats, interesting!

Matt, thanks for the interesting statistics. I had been wondering the same thing, but obviously had no way of figuring out save the laborious task of manually counting.

Those are some very interesting numbers... KW is still considered a fairly new company and for them to be #2 surprises me...

WHat a great group of numbers...We really are using our keyboards...lol

No fair, Matt! I think us Independents should get counted as a group as well...that would tell us something about numbers for REAL! Franchise Smanchise...look at the total members vs franchise member stats above! Great Post!

Hey Matt, How about doing a set of stats which might be of interest to the members ? Not sure what info you can drill down to but I bet it would be amazing !

Matt, While that is impressive, Tutas Towne Realty has 100% participation:)

LOL @ Blog Boy (Broker Bryant)...

All laughing aside I am waiting to see what happens when NAR holds the next meeting at which time they will explore Blogging.

I am soooo looking forward to this. Unless of course I missed it but I doubt that :)

TLW...ROAR!

That list pretty much reflects the size of the major real estate companies in the nation. With 64,000 members, your stats reflect that most of AR numbers are not affiliated with a major company.

Yippee! Go ReMax! Thanks for these numbers. Good to know we really are above the crowd, as they say:)

@ Wayne - Looking at how membership is broken down, of the 64,000 AR members, only around 35,000 appear to have themselves listed as "Real Estate Agents" -- the others are real estate related professionals. Based on those numbers, it would seem that possibly more than half of AR members listed as RE Agents are affiliated not just with a major company, but one of the ten listed above. (If I'm reading the membership data right?)

I guess another interesting stat would be to see how the above numbers translate as a percentage of total company agents, to even out the playing field between smaller companies and larger companies -- I think the results might be surprising. We might even reshuffle the list as to which company is more active in proportion to company size.

Maybe a list I will work on . . . in my spare time. :-)

Thanks for the data Matt. Pretty interesting.

What all the other companys need to think about is Gary Keller started Keller Williams in a down market.

It is somewhat surprising that ReMax is not way ahead of the pack in terms of numbers. With a huge group membership and very tech savvy bunch, I would think it they would be 2-1 over the next company.

Thanks for the great stats Matt! I wonder if there is a direct correlation in the number of AR members and overall agents that the company has nation or world wide... That would be an interesting breakdown although I am certain incredibly time consuming!

Wow..1% of all licensed agents hmmmmm.

Thanks for checking this out for us. I was just talking with my RE/MAX owner/broker about how active the RE/MAX agents are on AR!

Don't like being #2. Time to recruit more KW agents to AR

I love stats like this. Though I'm not affiliated with a large brokerage, I find it interesting how many are. I like that Gary Keller started the company in a down market. That's a huge incentive for those of us breaking out on our own don't you think?

interesting but what I would expect. Those with the most agents are likely to have the most bloggers...don't you think.

I do training classes in Long & Foster offices on "Building a Web Presence" and ActiveRain is included in every class I've ever taught. I start by asking how many agents have heard of it. The numbers are tiny. I then show them the AR website, how it works, why it works, what the benefits are and how it can be an important part of building an overall web presence. Of the hundreds of agents I have presented to, only a very small number have ever actually become part of this community. In big companies, it's not easy to communicate effectively to every single agent. I have two classes coming up in Maryland, one in Virginia and one in Pennsylvania in the next two weeks and I will continue to spread the word. I believe there is real value here.

Yep, just about as I expected too, I'm also an independent broker myself. After owning a franchise years ago, this is better for me. Good news about r.e. there is room for everyone who is good.

I'm going to have to work on my fellow Weichert agents to get our numbers up. This is such a fabulous place to learn and grow, it would be a shame not to get more people involved.

Have you hypothesized anything about this data, Matt? I'm interested in what you might conclude.

Interesting to see. Thanks for the stats.

Interesting stats, Matt. That means 6% of ALL RE/MAX agents worldwide. The number would be even higher for just US and Canada but don't have those numbers for RE/MAX. Interesting, but not surprising, given NAR says only 4% of agents are blogging.

Thanks for the stats, Matt.

Interesting......the Info on Non- Franchises would help too thought. I love BB's 100% of his Company LOL :)

Matt - thanks for sharing - it's amazing to see who's jumping into web 2.0

It is important to realize that not ALL brokerages are nationwide! I am with Long and Foster and we are only in the mid atlantic region of the U.S. but we still have over 700 members!

Wow....that's interesting. I'm surprised by the numbers. I thought there would be more.

Interesting!

ReMax and KW being up top shows that Web 2.0 is really a part of their corporate culture, and at the heart of their training.

Most likely would not have known about AR, or other social networking opportunities, had I not moved from C21 a year ago. Not putting anyone down, it just was not as much as a priority.

DEAN & DEAN'S TEAM CHICAGO

JAN

2008

Hi Matt: Your statistics show a very interesting picture. I think it still rests very much on the individual managers of each office. I know several larger offices in Fort Worth where they do not even have one person on active rain.

Keller Williams' national convention is next month in Atlanta, and Mariana will be speaking about blogging. Will be interesting to see how many new KW bloggers join the Rain in Feb and March.

Great info. Matt Thank you.

hmmm that is interesting... thanks.

I had the feeling Remax was the biggest since we have a separate group and I notice many members who work there. Nobody sells more Real Estate than Remax!

Interesting. Be curious to see what the numbers are in six months or a year with all the shifting and market adjusting that's going on.

LOL @ Broker Bryant. Now I want Matt to add small independents! Just kidding Matt!

Thanks Matt, interesting information. Would be interesting to tie measure actual income production vs blogging activity.

Hmmm. . . . it would be interesting to know what type of penetration blogging has at the respective franchises. It doesn't surprise me that Re/Max has the most bloggers, as they possibly have the most agents. Or do they?

Thanks for the statistics. I have learned so much here on Active Rain, and definitely pass it on to coworkers. It would be good to know the correlation between blogging and how it translates into actual quantifiable leads. Sharon

www.SharonintheOC.com

Newport Beach Real Estate

Good information It shows what agents really get it!

Hmmmm....Long and Foster only operates in 7 States and DC. The rain has 50 states and DC and canada. 52 divided by 8 multiplied by 722 equals 4,693. Using this logic, I may have a new career waiting in the broker spin zone.

Matt - This is awesome data! Thank you for compiling it, as it is VERY interesting to see how it all breaks down.

It would be interesting to see these numbers broken up into regions, to see where activerains web visibility is the highest. Thanks for the numbers!

That's really interesting! We just moved to a company who is only in SC, though we have been in a few of the top ones. Time to get to inviting!

Let's just say I'm not surprised that RE/MAX leads the pack. Not surprised at all.

Yeah, RE/MAX leads out due to their size. I'm sure percentage wide many it's mainly smaller independents in the lead.

I'd be interested to see it by percentage of active agents... RE/MAX is huge... as are most of the others near the top, but who has more members per agent...? That is the question.

What can I say? It does indeed make me proud whenever I see the balloon at the top of something. And KW in second place. Both of whom are companies that embrace technology and change openly and throughout their cultures. Of course, statistics can say whatever you want them to say. =)

Matt lets do this again in another 6 months to see if there are any drastic changes.

wow, Keller Williams is much smaller than many of the ohter companies mentioned. Interesting, thanks

interesting stats. I am one of thos 7000+ RE/MAXers. It's good to see that there are so many individuals out there embracing online social networking

I'm not surprised to see RE/MAX at the top. The management is very supportive of "independent" thinking which most bloggers tend to be.

I'm surprised there are still so few blogging out there. That number is going to have to grow substantially, I'm sure.

Why is Century 21 is ranked # 4 ??

" Why is Century 21 is ranked # 4 ??"

Uhm, because they have the 4th highest number of AR members?

"I'm surprised there are still so few blogging out there"

There are (gasp!) other places to blog than AR.... One might even try...... their own blog.

Re/Max doesn't have a lot of market share in Fairfield County, but when I decided to sell my parent's home in Connecticut I found out the best agent was a Re/Max agent and gave up my referral fee to go with the best agent. He did a great job and I referred him to my best friend who was selling her parent's home two doors away.

Glad to see so many Century 21 "Agents of Change" making use of this great tool!

JAN

2008

Matt, thanks for running the stats....interesting. I wonder what it will look like a year from now? Hmmm.

Thanks for sharing that information. Interesting numbers. That will be interesting to see where they are at a year from now.

Team DiMuria: Compared to Coldwell Banker, Re/max and Keller Williams are small yet Gary Keller and Dave Liniger know where the future of real estate is going.