Buyers buy on comparison, especially with new construction. Plans vary, specifications and allowances differ, and every lot and location is unique.
When another agent has a subdivision listed in a similar price range to what you have listed, do you communicate with that other agent? Do you have plans, specs and allowances for the other subdivision? Do you show other new construction or just yours?
We all have choices, don’t we? It’s shortsighted to only promote your inventory and not show another builder’s. I think the ideal scenario is to show all new homes within a price range. The best result is to not only sell your own but also to sell another builder’s inventory, if you have the buyer calls.
Guess who would be on the list of likely listing agents for that builder’s next subdivision? Show it all; promote it all; and sell it all. You may find yourself listing it all next time!!