I was referred a client about two weeks ago.

Nice guy.  Good income.  Great credit.

He wanted to rent a home in either Aurora or Naperville, and he was anxious to do it...

I set him up with an email search, and showed him one that met his needs.  He loved the home and the location...

Since he was a newer client, I hadn't yet run his credit, so I submitted his credit authorization to my mortgage broker who is always quick to respond with a credit report...

When my mortgage broker came back to me with the credit report, he asked "Since his credit is excellent, will he consider purchasing?"

Hmmm.  I never thought to ask...

When a customer wants to buy a blue suit, I sell him a blue suit.

My customer knows exactly what he wants, and is ready to move on it.  I can help him achieve his goals...

So why try and throw in my 2 cents?  For more commission?  To show how smart I am?

I don't think so...

Rule #1 of sales:  Give them what they want...

Ken

 

  

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3 Comments on When a customer wants to buy a blue suit, I sell him a blue suit.

MAY
27
413,547 Points 16 Featured Posts Outside Blog Called Shot Master

I often find renters can qualify for a mortgage, but they just didn't know it.
5:46pm • #1
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Ken...

I would ask why they want to rent instead of buy ... buying could make more sense if they are given the facts that they need to make an informed decision.
6:14pm • #2
446,419 Points 26 Featured Posts Outside Blog
Hi Kathy and Richard. Thanks for stopping in! Perhaps he is unaware, but I think giving Jim what he wants works 99% of the time... Thanks again! Ken
6:18pm • #3

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Ken Tracy Naperville Illinois Real Estate

Naperville, IL

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Charles Rutenberg Realty - Naperville

Address: Naperville, Lisle, Plainfield, Aurora, Downers Grove, Wheaton, Glen Ellyn

Cell Phone: (630) 697-0536

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My story. From rags to riches in the crazy world of real estate sales...


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