So, what is the secret of AR success?...
Active Rain concept of "user-generated" content, created by it's members, is brilliant because that is the engine of the network, generates traffic, lot of traffic, attract more users, lots of users...boosting the site's popularity in a self-perpetuating cycle. Active Rain has reached a long lasting life of its own.
But there are other elements that contribute to Active Rain success... Let me see if I can outline here as I see them:
Active Rain real estate social networking, came into place at the right time for a much challenged real estate market. Valuable facts provided by the real estate community about professional practices, opinion about changes in the industry, as well as the outentic source of informations about the up-and-down nature of the business, erased the confusions and misconception about local markets... Active Rain network is an organization that bring around and together, real estate professionals from around the country. It impressive for a site that's geared for industry pros, rather than consumers (Localism.com
is ActiveRain's "consumer side"), to reach the performances and popularity they did. Active Rain becomes a place to learn and share your experiences with other professional fellow. Networking opportunities. Friendships. I've never seen so many people come together as a community online than with the members of AR. There's camaraderie. What a beautiful opportunity to create referral business.Top Ten Reasons you should join us at Real Estate Connect for an ActiveRain Gathering!! ActiveRain is currently the greatest opportunity on the web for real estate agents looking for referral business. ActiveRain in many ways worked as a support group for those real estate members who had to overcome hardship in their professional life... Betty Ford for Bloggers: 12 step program to managing blog addiction ActiveRain has launched what it's calling "Outside Blogs" - a new feature that lets AR members take their content outside the sandbox that ActiveRain currently provides ActiveRain outside blogs - sneak preview Active Rain reported to have 45.000 members, and growing as we speack... ActiveRain's steady growth in membership is impressive. As per April 2007 (with 28,706 members at that time) AR ranked on 78 place, among top 100... a good place to be, because those sites collectively grab about 70 percent of traffic in the category. Above all Active Rain membership is free ... How much we can ask for?
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Great blog Arina. I know I have gained a few referrals from the site, networking with other agents and my website has gained more hits since being active on here. I am so happy it's here.