A couple weeks ago, I shared the download link for our “Cracking the Craigslist Code” guide and the number one response from readers was “Wow, it sure takes a lot of time & effort to post ‘good’ ads on Craigslist”.
Yes, it does! The good news is, that’s also the reason the ads perform so well. I know there are some agents that have assistants postings tons of ads for them, but that’s not the norm.
My friend Yates, which I mentioned in my last post, has helped several real estate agents post their ads. When he figured out the secret to the content of a good ad, he was spending 5-6 hours a day creating and posting them. He knew there had to be a better way.
One day I was talking to him about some things and he shared his strategy with me. He told me how much traffic he was getting from Craigslist for his clients and offered to try it out on one of my online real estate auctions. Well, the results were impressive, over 3 times the number of visitors that I was getting from the “flyer” type ads I was posting.
I was so impressed, I got my brother Kevin to help us create a system that would make it easier and faster to create, manage and track these powerful ads. Yates realized through posting thousands of ads, that Craigslist visitors are not always going to be interested in the particular property you are advertising, BUT if you lead them to your website you can capture some of them as a lead by offering a FREE report, a foreclosure list, MLS search capability or something else that entices them to give you their email address.
After Kevin had the system ready, I decided to try it in my market (St. Louis, MO). I'm a real estate broker but I only want to work as a broker part-time so I can also support our real estate auction business. I setup a "lead-capture" page for HUD-owned homes since I'm a registered HUD broker and started posting a couple ads every other day. Within 2 months I was working with 3 new buyers helping them buy a home and 1 of them turned out to be an investor who buys or sells at least 1 propety a month. The best part for me is that when things get too busy for me as a broker, I stop posting ads and slow things down.
If you’re interested in posting ads like we describe in our “Cracking the Craigslist Code” guide, but want an easier and faster way to do it, I invite you to take a FREE 14-day trial of our Ad Maker Tool System. Check it out for yourself and see how well it works in your market.
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