The Secret to Staging that Sells – from a Colorado Springs Home Stager. What’s the secret to staging a home that sells? A wise mentor who once worked for the greatest story teller of our generation, Mr. Walt Disney, revealed to me “its all about the experience”. What experience does your home create? How do you tell a compelling story when your home looks like the home that’s for sale down the street?

 

Take a cue from what’s on-trend in design. A tastefully collected, curated look rather than a perfectly matched suite off the showroom floor reflects a “lifestyle experience” that Buyers will daydream about.  Highlight your home’s features by using pieces that tell a story and feel as though they’ve been acquired over time. So, how do you tell your home’s story without looking like Grandma’s attic?

 

Reclaimed pieces such as this reclaimed elm wood and forged iron bench are touches that will give Buyers pause...and then admire those beautiful hardwood floors.

 

 

 

19th century botanical prints from over the pond, England, showcase what might be deemed as a somewhat ordinary fireplace 

 

into what is now the pièce de résistance of the room.

 

 

 Envision dinner with your family seated at this lovely table complete with 1940’s Blair dinnerware, ambient rattan-lantern lighting and…

 

oh hey, look at the view off the deck, is that Pike’s Peak?

 (see where my story's headed?)

 

 The secret to staging that sells is this - tell a story of what life is like living in this home. It should be an experience that Buyers desire. Create the desire, and you’re certain to create an offer. This home created an offer in 33 days.

 

If you need help telling your story, please contact a certified, professional Home Stager. They’re expert home story-tellers and can make the difference between you sitting at home waiting for a Buyer, and you selling your home beginning a new story. J  

 

 

Colorado Home Sales, LLC | kimgaston719@gmail.com

Colorado Springs Real Estate Broker & Property Consultant | 719-661-6987 

To view more inspiring Before & After photos, visit my portfolio at:  www.FrontPorchInteriors.com

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Front Porch Real Estate

 
This post has been included in Colorado Real Estate News
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42 Comments on The Secret to Staging that Sells – from a Colorado Springs Home Stager

20 Most Recent Comments Displayed Show All

JUN
01
579,920 Points 37 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Hi Kim ~ Selling a lifestyle is what good staging is all about!  In a home for sale, using pieces that evoke a lifestyle for the target buyer and that highlight the home's best features will get the job done :-)  Congrats on making this home look interesting, intruiging and fun.  Congrats on the Feature, too!!
7:32pm • #26
107,142 Points 3 Featured Posts Outside Blog

Anna, why thanks! Consider it yours...

Thank you, Erica. I'm so glad you see the value. Hopefully, more sellers and their agents will view it as a marketing investment.

Hi Tammy! Please do, no, I haven't got them up yet...thanks for the reminder.

Thanks, Sharon. He was a genius at understanding what the consumer wanted even before they knew they wanted it!
7:35pm • #27
107,142 Points 3 Featured Posts Outside Blog

Hi Maureen and thank you! I'm glad you liked the experience:) It means a lot to hear your feedback.
7:44pm • #28
388,783 Points 21 Featured Posts Outside Blog Called Shot Master

Kim, Congrats on the feature! I love the idea of a home telling a story. My does that indeed! I've written blogs about it in the past telling what parts of my house came in a suitcase. I like when people stop and take notice. It's great you can do that for others!
8:01pm • #29
510,588 Points 1 Featured Post Outside Blog Attended Rain Camp Called Shot Master

Very interesting pieces you've used here and some great ideas to show a home to its best advantage. It's amazing what a huge difference the right staging can make.

Gretchen
8:18pm • #30
547,229 Points 9 Featured Posts Outside Blog Called Shot Master

Kim:

I remember a stager telling me the exact same thing.  You would think I would know that, but I didn't.  Gorgeous pictures.
9:29pm • #31
1,348,414 Points 41 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Kim - I like the idea of creating an experience and a story for the buyers.  What a way to draw them in.
10:19pm • #32
876,517 Points 10 Featured Posts Attended Rain Camp Called Shot Master

Kim, bookmarked to save the 'secret' - after all, you are right, it's all about the experience!
11:58pm • #33
JUN
02
543,130 Points 119 Featured Posts Called Shot Master
Kim. I like your photos. You make the point about telling the story. Buyers can see themselves living in those rooms enjoying that fab fireplace vingnette.
2:52am • #34
467,263 Points 20 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Excellent points, Kim. It's all about the "experience." 

Congratulations. Your home staging is being featured in the group Staging Before and After Pictures.

Kathy
3:51am • #35
107,142 Points 3 Featured Posts Outside Blog

How cool, Ellen. I'd love to "take a trip" through your home, it sounds so fun!

Thank you, Gretchen. I use my share of mass produced merchandise, but i do try to mix it up and give quite a bit of thought as to how I can put a spin on the final design. Something that will touch that Buyer.

Ah, I hope you've been able to use that Stager's services. Thanks so much for coming by, Evelyn.

Hi Christine, it really should be a positive and memorable experience when a potential Buyer walks through a home. They have probably seen all ends of the spectrum. Hiring a professional Stager can be the "smoking gun" in your marketing plan; :)

Thank you, Praful. I'm glad you agree.

Thanks so much, Valerie. I know you're a pro at spinning great home stories!

Hi Kathy, I really appreciate the feature! It means a lot coming from a master home storyteller such as yourself!
5:12am • #36
235,659 Points 4 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Hi Kim,
Congrats on the feature.
I enjoy your story, makes me want to live in that home to cherish happy memories.
Have a wonderful weekend!
7:53pm • #37
JUN
03
144,080 Points 5 Featured Posts Outside Blog

HI Kim, congrats on the feature. You definitely can tell a "good story". When staging it is always wise to mix new and old to give that lived in feeling that pulls together a story to buyers. Nothing looks more stiff feeling than to use all new props and accessories that match like the old Sears catalogue double spread. 
11:28am • #38
357,456 Points 15 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Love the bench...I use many for coffee tables too. I am with you, hate the matchy matchy stuff that furniture stores push. Well deserved feature!
7:32pm • #39
JUN
04
107,142 Points 3 Featured Posts Outside Blog

Thank you, Wandanna. That's a nice compliment.

Michelle, so true. Even when that was in, my parents couldn't really afford it to buy a complete matched set, so I suppose I've never felt "at home" in that look. Plenty of us don't. Thanks for commenting.

Hi Shar, thank you, it weighs a ton and was broken when I first bought it, but I loved the character and colors so brought it home and pieced it back together.
5:20am • #40
JUN
05
408,822 Points 12 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Kim - Love the idea of telling a story, and in this story, the Home Sellers sold their home quickly, and lived happily ever after, thanks to your unique and beautiful staging! 

Also love your unique approach to home staging.  I sincerely believe that gone are the days of perfect looking stages.  Buyers want to see a warm home where they'll feel comfortable, and not a perfectly placed and alligned show home, where they feel they can only look and not touch.  Love the direction you're going in, Kim - fantastic job.  (oh, and LOVE that cowhide...).
10:40am • #41
107,142 Points 3 Featured Posts Outside Blog

Hey Sally! Lovely ending. Thanks for your very kind words. I know you understand this concept well, my friend. I've seen your beautiful work and its jaw dropping. I agree with your "progressive" spin on staging. (...my bovine was a last minute add-on, do you think I'm getting typecast? :)
1:53pm • #42
JUN
06
316,979 Points 4 Featured Posts Outside Blog Called Shot Master

Hi Kim,

Nicely done!  I love the story you told in this home and wonderful how you carried the same lovely colors from room to room...  very easy on the eyes!!! 
7:31pm • #43
JUN
13
250,832 Points 16 Featured Posts Called Shot Master

Kim,

Congrats on the well deserved feature.  You truly did tell a story with this home.  The before and after transformation of the fireplace was great. 

I need to incorporate your story telling ideas into some of my marketing.  Thanks for the inspiration. 

Sondra
4:34pm • #44
JUN
14
107,142 Points 3 Featured Posts Outside Blog

Thank you, Linda. The living room was a little space challenged, so keeping the color palette consistent helped widen a long, narrow room.

 

Hi Sondra, and thanks for coming by! It was great fun creating drama and setting up the story for this home. The fireplace beckoned for a little help, being the focal point of the room. Enlarging it visually with furnishings and artwork gave it a grander sense of scale. I appreciate your feedback.
6:09am • #45

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Colorado Springs Realtor® Kim Gaston (719)661-6987

Colorado Springs, CO

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Colorado Home Sales LLC

Address: Colorado Springs, CO, 80920

Office Phone: (719) 661-6987

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Kim Gaston, Broker Associate of Colorado Home Sales, LLC and her Front Porch Team can effectively negotiate a better deal for a home that fits your lifestyle. Selling a home is all about selling a lifestyle. A certified Home Staging Consultant and owner of Front Porch Interiors, LLC, Kim's fresh and current staging inventory can help sellers present their home so it appeals to their specific target buyer. http://activerain.com/blogs/kimgaston View all AR Posts By Kim Gaston


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