How do the search engines work?

How do I find out what people are searching for?

How can I use that information to get more business?

These are the questions I hear the most. Simply understanding the basics can help you in so many ways.

I've used google docs to put together a little slide show that explains the whole thing

use the arrows to move through it like a slideshow and feel free to embed this on other pages if you like it.

You can view the full size slide show by clicking on this link: How Does Search Work