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Downtown Advertising with 'Sandwich Boards'

By
Title Insurance with Franklin Title Agency, LLC

Advertising in general is a hit or miss situation... you never know what your going to get and nothing of course is guaranteed.

My office is located in a thriving small town downtown - Downtown Rochester, Michigan in one of the wealthiest areas within the wealthiest county in the state ...with that in mind - now picture the entire Main Street tore out for new water mains and updates to be installed for 4 months and all of that traffic is re-routed directly by my office all day and night.

How do we capture this audience that otherwise would nto be driving by our office? I thought sandwich boards would be a great option simply stating "You can choose your own title company when buying, selling, and refinancing your home" call 248-564-4022 and another one stating "Choose your title company! Lowest Closing Rates in Town - Free Notary Services" Call 248-564-4022

When they are stuck in the detoured traffic they will be forced to see this as well as view our new renovated 6,000 sq ft building as well. I am debating on tying balloons to the signs as well to make them more obvious to those passing by. Thoughts?

Have you used sandwich boards for marketing, advertising, etc for your office and or your listings/open houses? and if so, how did that do for you / your business?

Thank you so much for your time and in advance for your feedback,

 

Keith Stonehouse

Franklin Title Agency

http://www.franklintitleagency.com

keith@franklintitleagency.com

Robert Smith
Preview Properties, PC - http://www.RealEstateMich.com - Brighton, MI
SRES, Search for Homes Brighton-Howell-SE Michigan

Interesting way to capitalize on construction in the area!  I think if your City's sign ordinance allows it, give it a try. They can't be that expensive and I've seen some with marquee-type letters that can be reconfigured.  You might even be able to loan the sign out to community groups when you're not using and build some goodwill.

Jun 07, 2012 03:05 AM