Groups are smaller communities within the larger ActiveRain. Join groups created by others. or start your own and
get others to join
This is the place to view the past and present contests put on by ActiveRain and its members. Everyone can join the
group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
Curious as to what others in your profession think about a certain product or tool?
AR's community takes the time to leave honest and transparent reviews of their experiences
so you can be a bit wiser about your purchase.
Broken down by categories and subcategories for easy finds
Get an unfiltered look at what real users are saying
Leave a review yourself for others to benefit from
Add new products as you use them and gain points for doing so
ActiveRain University (ARU) provides free on-line training. We coach, consult and support real estate professionals about real estate trends, technology and social media.
ARU Calendar provides class types and registration links
Watch short tutorials on updating your photo, inserting a hyperlink and much more
Sign up for the Daily Drop so you don't miss out on AR's daily happenings
Find answers to most FAQ's
Whatever it is you're into and wherever you are, AR surely has a group for you to join.
Brand, off the wall, specific subject matters…whatever it is you're looking for.
Each time you write a post you can syndicate your post to 5 groups.
And if by chance you don't find what you're looking for, start a new group today!
Get your content in front of more eyes
Search by location or type
Feel free to start your own group
Find some that are close to home and close to heart
Each month AR runs numerous contests as a way for our members to engage in activities
that will boost their business and increase their visibility in the community and beyond.
Earn points by partaking in these contest and climb the leaderboard
Do what's good for you and your business by participating
If you have an idea for a contest, just let us know
Stay motivated and on track with new contests popping up each month
Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
Play the teacher role and help someone out today
Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
Ask a question yourself to get help
These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
Remember when you said to yourself: "I'll never have any of my personal information exposed on the internet?"
Flip back five years to Christmas 2001. You may remember the dot.com bust heralded an "internet is dangerous" media push as the spectres of identity fraud, cyberstalking and debilitating viruses mirrored times made fragile by those horrible terrorist attacks. Individual privacy seemed paramount, and the social networks that started in the late 90's with properties like Six Degrees.com all disappeared.
Then, the revolt. Although blogs had existed before, they emerged into mass media and mass consciousness in 2002 first as vehicles for political voices countering the overwhelming "don't question the War" sentiment of the day. Blogging and its breakout cousin MySpace, which replicates the blog's journal functionality within the context of a social network, ushered in a new social change of personal transparency. The internet is no longer "dangerous" but embraceable - MySpace, blogs and social networks made publishing the facets of personal identity acceptable in society.
Chris Anderson, editor of Wired and author of Long Tail, runs with the concept to promote Radical Transparency in a set of two articles. I'll be discussing the first article today as it relates to the new real estate marketing and the second part as it relates to personal branding tomorrow:
ONLINE REAL ESTATE MARKETING
Chris Anderson considers the differences between web 1.0 of 2001 and today's web 2.0:
THEN: Bookmarks and habit drive traffic to the home page; site architecture and editorial hierarchy determines where readers go next. Portals rule.
NOW: Search and blog links drive readers to individual stories; they leave as quickly as they come. "De-portalization" rules.
LESSON: Although real estate websites try to maintain their status as portals, they will need to add more dynamic content (like blogs and wikis) or risk becoming ineffective. The consumer will be hopping around collecting information before deciding on real estate representation.
THEN: Media as Lecture: we create content, you read it.
NOW: Media as Conversation: a total blur between traditional journalism, blogging and user comment/contributions.
LESSON: Enough said - - real estate blogs/wikis and forums like Active Rain are at the beginning stages of explosive growth as real estate marketing vehicles.
THEN: We control the site. Editors are gatekeepers.
NOW: We share control with readers. Editors catalyze and curate conversations that happen as much "out there" as on our own site.
LESSON: Once the consumer has digested all they need to know about content on a site, they outgrow it and it is no longer relevant. That's why no one links to most IDX websites. Guiding the consumer on how to best utilize all the information and data on the web will be the premium service a real estate professional can provide to capture the lead.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.