By: Chris Brubaker
All through ’07 we wrote on a multitude of different topics that mattered to real estate professionals, so today we’ve compiled a list of our top articles.
Real Estate Lock Box – Friend or Foe
In this blog post, we took on the challenge of comparing and looking at the different options real estate agents have in regards to lock boxes. All agents deal with them, making this a hot topic. The main two competitors in the area of lock boxes seem to be the GE Supra iBox and the Sentirlock. Check out the article if you’re interested in the different features they offer.
The Battle Continues, Video vs. Photo
Since the very first homes started to appear online, photos and slide shows were placed beside the descriptions allowing potential homebuyers to see the property. As the Internet has grown, a new medium has cropped up challenging photo as the dominate way to display homes online. Read on to see which choice is the best pick.
Landing Page Effectiveness
As most real estate pros already know the search for homes starts on the Internet, with Pay-Per-Click being one of the most popular forms of advertising to consumers. While it may seem like a straightforward marketing tool, there is thought that needs to go into an effective pay-per-click strategy. One of which is to use a landing page or not. Our article goes into detail on the advantages and disadvantages of both. Helping you make an informed decision when it comes time to create those pay-per-click ads.
Moving On
In our blog post titled “Moving On” we put together a resource list for consumers and real estate professionals, looking at all the options for moving. The post looks at and compares the different options, such as renting a truck, hiring a professional crew, or using those new companies that provide storage containers (PODS or 1-800-PACK-RAT).
Creative Mortgages, helpful or harmful? Part 1.
Creative Mortgages, helpful or harmful? Part 2.
With the housing market in shambles and the impending ARM mortgage doom upon us, there are many questions consumers and real estate pros have for the mortgage industry. During the height of the housing bubble, companies were offering crazy mortgage programs just to get people into homes (whether or not they could really afford it). Now, that the dust has settled many are looking back and wondering how it got so bad; one of the reasons is lack of knowledge. That’s why we put together this two part series explaining the differences between some of the more popular mortgage programs.
While those aren’t all of our articles targeted at real estate pro’s here’s a few that you might also want to check out.
Apple- Real Estate Takes a Bite
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A great review of some wonderful post full of helpful information.