Hi, this is Tom Ferry Founder & CEO of TomFerry-yourcoach.com - the fastest growing real estate coaching, mentoring and training company in North America!

How many listings do you have?  How many need to be reduced?   

I just hung up the phone with one of my personal clients, who happens to be the CEO of a large real estate company.  We were discussing his 1st and 2nd quarter (company) goals.  Currently he has over 450 active listings... and they average over 120 new listings each month. 

I asked him... "What campaigns are you running to aggressively reduce prices?" 

Here's the campaign we came up with... give us some feedback!

Step one:  Prepare new comp's for your seller(s).  Email with a variation (Yes, personalize it to your language) of the following.

"Mr. Mrs seller,

As your realtor, one of the most important services I provide is to continually keep you up to date with new listings competing with your home, along with new open escrows and closed sales prices. Please review the following information.  I'll I'll call you tomorrow to discuss,

Continued success,

Agent