June 2012 Marketing Minute

June 2012

"In a tough market you can not pull back on your advertising budget. I am convinced that targeted marketing works. We use a variety of media, and Homes & Land is the biggest 'bang for the buck.' In the past 30 days alone I have received eleven inquires to my advertisement - including three offers that resulted in two contracts, and two new listings. Homes & Land gives agents credibility, a sense of greater community, and an extended influence."
Rodney Elkins, Crye-Leike Real Estate
Destin, FL and Panama City, FL

Acquiring Knowledge About Your Marketplace
from Dirk Zeller, RealtyTimes
Think of your marketplace as your playing field, not unlike an athlete views a football field, basketball court, or hockey rink. The better you know every inch of that playing field, the more competitive advantage you'll acquire. The most challenging aspect of gaining market knowledge is determining what facts to collect and where to find the information you need.
This Will Help.

Homes & Land's Online AdMaker is Easier than Ever
Not much about real estate is easy these days - but advertising with Homes & Land is. Online AdMaker now features an easier ad submission process and simple, clear instructions that guide you along the way. OAM's new intuitive functionality makes building ads a breeze. Plus it's easier than ever to use the automatic Caption Writer for your print and online listings as well as sending magazines to your sellers.
Learn More

How Dropping the Sales Pitch Can Build a Stronger Business
from Alan Shafran, RISMedia
When you drop the sales pitch and deal with people in an ethical manner, you will gain more trust and a higher standing in the community. More trust equals more referrals and this will eventually translate into more success. Don't just tell your buyers that interest rates are great right now… give them the facts! Don't just point out how low rates are... show them how financing a loan with a low rate will affect their lives, by explaining the implications in terms of dollars and cents.
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"We have more information now than we can use, and less knowledge and understanding than we need. The true measure of any society is not what it knows but what it does with what it knows."
-Warren Bennis, Scholar/Author