We all miss opportunities to capture new business, and it’s a matter of thinking about the future with every new pending sale.  It’s important to get mileage out of every new occurrence in the real estate business.  This is another reason to become familiar with direct mail marketing.  It makes target marketing easy.

Every pending sale creates an automatic reflex with me.  The moment a purchase and sales agreement is signed, a batch of postcards will be mailed to homes of similar value or style.  Sometimes the cards are mailed throughout the same neighborhood but not always.

If a lot of land is pending, I’ll mail to ALL LAND OWNERS in the same town.  The card will say “pending sale on lot #1 Main St.”  It will also state that “we can do this for you, too.”  Call for a Free Market Analysis of your land.

If a ranch style home is a pending sale for us, I will mail a card with the same text as previously stated to all “ranch style” homeowners in the same town and offer a free market analysis to them.  IT WORKS….IT WORKS WELL.

Our last several listings are directly from this type of mailing.  Think about your next deal long before you close on your current deals.  Think about the opportunities that you could be missing by not marketing for future business before your current business closes.  Let other property owners know what you did and offer to do it for them.  Mail your postcards when your current deals are pending and you’ll always have full shelves with fresh inventory.  You’ll be replenishing your inventory as it closes.  This is just another good marketing habit!!!

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17 Comments on How Do You Keep Your Shelves Stocked.... It Takes Constant Effort!!

JUN
05
796,571 Points 80 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Barbara, you are the "bomb' on this one and we all need to get more in touch with our marketing side!
10:20am • #1
1,520,536 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Ginny....it really does work well.... it's a matter of REMEMBERING TO DO IT....timing is everything in real estate and if you wait until the home closes to notify people that you sold it and you can sell theirs too, you'll have gaps in your business....you'll have voids on your shelf.... fill the gaps.
10:24am • #2
1,138,584 Points 154 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

You are so on top of things Barbara.  For us, direct mail has not been effective/efiicient (and that may be due to our biz being different).  However, I've noticed a few neighborhoods where we seem to be doing particularly well and getting a lot of calls, so I may rethink things and try for a couple of neighborhoods (and I may use in conjunction with signs).  Good food for thougth.
10:25am • #3
1,520,536 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Hi Debbie....if I were in your business, and I had a job in a neighborhood, I'd filter that neighborhood with a mailing that stated "our service has been well received by your neighbors".... "need flooring....give us a call" .... "we bring the store to your door".... 
10:32am • #4
589,498 Points 58 Featured Posts Outside Blog Called Shot Master

Barbara -- with your consistent marketing efforts, it's no wonder you keep the shelves stocked and the cash register ringing.  
10:42am • #5
1,520,536 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Hi Michael.... I could see how difficult marketing would be to someone who is working for a living....I only market..... it's a full time job to make continually improve it.... as I improve it, I share it with AR peeps....
10:46am • #6
649,160 Points 69 Featured Posts Outside Blog Attended Rain Camp

Hi Barbara.  You are marketing machine.
10:58am • #7
1,520,536 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Hi Conrad.... I spend the better part of every day doing marketing...
11:05am • #8
1,520,536 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Hey Conrad.... the Celtics are playing game 5 tonight.... my money's on them....the "old men"....
11:06am • #9
608,896 Points 14 Featured Posts Outside Blog Called Shot Master

What a great reminder....I think too often we concentrate on today not tomorrow!!!   Love this idea!!!
12:17pm • #10
1,520,536 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Hi Deborah.... whenever I stop thinking about the future and only the present, I have to work double time to catch up.... to keep business flowing evenly, one needs to think ahead and take advantage of what you have in hand presently to market for the future....
12:22pm • #11
164,293 Points Called Shot Master

Barbara, You need to write a book on RE marketing. It would be a best seller!
3:50pm • #12
1,520,536 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

tom....funny....believe me, no one would read it....
4:01pm • #13
164,293 Points Called Shot Master

Barbara, I am not trying to be funny, I am very serious. Your teaching background along with your marketing skills would be wonderful.
4:05pm • #14
1,520,536 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Thanks, tom.... I have all I can do to do what I'm doing now.... this is fun....that's probably wouldn't be....
4:14pm • #15

Barbara, you are so on top of your game. 
5:22pm • #16
1,520,536 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Aimee....it's a full time job....
5:43pm • #17


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Barbara Todaro "New Franklin MA Homes"

Franklin, MA

More about me…

RE/MAX Executive Realty

Address: 445 Franklin Village Drive, Franklin, Ma, 02038

Office Phone: (508) 520-9881

Cell Phone: (508) 918-9148

Email Me

The Kuney-Todaro Team is the "#1 team in Franklin's #1 office." Our expertise is in marketing new construction and resale properties. New construction is our niche and we have sold 40 subdivisions in the area of Franklin MA.


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