WHEN SHOULD WE SELL AND WHEN SHOULD WE TELL

Imagine you go shopping in a retail store and someone keeps following you around. Bothersome to say the least, but you manage to shrug it off. Suppose that same person keeps trying to sell you something. That can be a turn-off. Now, suppose a person is trying to tell you something meaningful like a sale that is starting or ending or some free gift or discount is available if you shop today..mm-mm...sounds good thank you

INVITE AND WELCOME WORKS

In the seller example, we respond to being pushed...PUSHINESS. No one likes it. Annoying comes to mind. People don't even push back when it happens. They just shut or close down and want to get away. That is the opposite effect we are looking for. We want to invite and welcome and then converse with a mutual purpose. There is a time to sell, and knowing when that is is very important. Think: Welcome wagon or pushy wagon..? Which wagon goes a calling with you?

TELL ME MORE..CONSULTATIONS

A free consultation is a telling experience. You are downloading and inputting data to a prospect in a verbal Q & A forum. There is a chance to run through the transaction as it impacts that person and you can make it entertaining to them by asking them questions and keeping them engaged. You are informing them so they can make a good choice. It has to come from them but is primed by you

SELL AND TELL COMBO

If the potential customer that you are sharing with and perhaps suggesting to sees and hears your exuberance, devotion, focus, enthusiasm and passion at work for the subject matter, then you are the master of the sell and tell combo. Telling to sell instead of selling to tell (whew) can help real in Moby Dick sometimes or bag the elephant

STEP RIGHT UP...gets old

Be weary to be pitching all the time. In emails, blogs, comments, posts, literature, fliers, postcards and signs, always asking for business may not be the best approach today. Perhaps letting people know that a person with the following experience is available and close by is more appropriate. The person receiving the item is sure to connect its purpose as to why they got it. If they have a need and it is well presented, they know the next step

CHOOSE ME... CHOOSE ME

Resist the tacky and micro-wave message of CHOOSE ME and instead evoke one of the oldest proven tells around. Display your wares and then let people put their finger in the pie. They will know what flavor it is and the rest is just customer service after that