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Zillow PAW: Unlike ActiveRain and Localism

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Real Estate Agent with HER Realtors

ActiveRain Like run amuck

Like Zillow?   Not in the Facebook sense...

Zillow's new sites are "unlike the platform of Activerain and Localism"

Suzanne Roy mentioned ActiveRain and Localism on her post about the $10 Zillow sites (or free if you are a Zillow Premier Agent) post on InmanNext yesterday.  Suzanne refers to the new Zillow sites as PAW... premiere agent websites.

In Zillow Agent Sites: The Facts by Suzanne Roy her #5 fact mentions that the Zillow sites introduced last Friday are unlike ActiveRain and Localism that they are Standalone Sites. 

5.  Zillow Agent Websites are Standalone Sites

"While the platform of the Zillow Agent Websites are set up like a multisite, each PAW is an individual site (unlike the platform of Activerain and Localism).  This is important to know for SEO purposes.  When done correctly, a Zillow site has the capability to rank on Google (and any other search engine) just as any other standalone site."

Are my ActiveRain Outside Blogs NOT stand alone sites?

Columbus real estate

Worthington real estate

S. Delaware County Ohio homes

Google search right after I started my s. Delaware County outside blog on Activerain, last year. 

Google found my ActiveRain Outside Blog quick

I think my ActiveRain Outside Blogs are showing up in Google. Standing alone...   

Hmmmm.  Just wondering, will the Zillow sites if you strip all the links back to Zillow off show up well in the search engines? They really, really are nice looking... those PAWs.

Unlike Zillow's PAWs

A PAW has Diverse Solution IDX. Zillow owns DS.

A Zillow site is only $10.  Or free if you are a Premier Agent... if you really, really like Zillow

 

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This post provided by Maureen McCabe HER Realtors*

Contact Maureen McCabe of HER Realtors* - 614.388.8249

HER Realtors  Maureen McCabe

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*Real Living HER

Information is deemed to be accurate but should be verified to your satisfaction.  Information provided herein is supplied by several sources and is subject to change without notice.  Opinions expressed are solely those of Maureen McCabe.

 


 

Show All Comments
Phil Hillerman
Crye-Leike Realtors® - Rogers, AR
Crye-Leike Realtors®

Thanks for the post, I am still trying to figure out if these zillow sites will be worth the money.

Jun 05, 2012 11:27 PM
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

I think they are worth $10 if you can have the Diverse Solution IDX on it.  If your mls charges more? Maybe not. 

If you already have your own WP.org blog probably not. 

 

 

Jun 05, 2012 11:37 PM
Richard Weisser
Richard Weisser Realty - Newnan, GA
Richard Weisser Retired Real Estate Professional

Maureen...

More money to be harvested from agents and brokers. I'll just stick with AR TYVM!

Jun 05, 2012 11:37 PM
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

Does $10 cover the cost of the domain, hosting, idx?  Isn't it a loss leader for Zillow?   I agree that they will harvest more money because agents will buy into other services.

Jun 05, 2012 11:44 PM
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Maureen - I'm already being bled to death by my own company squeezing nickels - and I'm doing very well with my AR outside blog and IDX website. I'll pass on this for now.

Jun 06, 2012 02:34 AM
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

Dick the question is though isn't your Outside blog standing alone out on Google?  For SEO purposes.

Jun 06, 2012 03:16 AM
Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional
Charles Rutenberg Realty - Clearwater, FL
Palm Harbor, Dunedin, Clearwater, Safety Harbor

NOT a Zillow fan.........I am currently locked in for two more months with them to sponsor a zip code but then I am done. I get more leads and calls from my RealEstate.com site than I ever did from Zillow!

Jun 06, 2012 03:57 AM
Ron Marshall
Marshall Enterprises - Saint Michael, MN
Birdhouse Builder Extraordinaire

Like nearly everyone here, I am not a Zillow fan at all.  I am not a big Trulia fan either.  I think consumers should stick with the link that their realtor gives them directly from the MLS that they are in.

Jun 06, 2012 04:17 AM
ASHEVILLE REALTY REFERRAL RESOURCE 828-776-0779
REAL ESTATE REFERRAL NETWORK - Asheville, NC
CONTACT janeAnne365@gmail.com

Hi Maureen~

 

God conversation! I have had such a positive experience wiht my AR blog-work and being on Page One of Google that I hadan't really considered Zillow...hmmmmmmmm...I'll check back to see what others have to say...and here's a Big SUGGEST..

Jun 06, 2012 04:18 AM
Charles Buell
Charles Buell Inspections Inc. - Seattle, WA
Seattle Home Inspector

Maureen, I know my AR outside blog does very well with Google---often coming out ahead of AR itself

Jun 06, 2012 05:34 AM
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

Barbara-Jo  Thanks Is realestate.com the one owned by Market Leader?

Ron   "I think consumers should stick with the link that their realtor gives them directly from the MLS that they are in."  What if a consumer has NOT chosen an agent yet? 

JaneAnn  ActiveRain blog?  Or does your local content show up on your Outside Blog first in SERPs?   ActiveRain tells the search engines the post on your Outside blog is the original.  My experience is the Outside Blog version shows up before the AR version.

Charles Thanks, it should come up ahead of ActiveRain because AR tells it to.  That has been my experience too.   

Jun 06, 2012 08:48 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Maureen, I am with the group here not a big Zillow fan, the only thing I like is that Brad Anderson is at Zillow so there is hope for them:)) Leads have been  warm at best...plus I did not like the pushy sales people calling me every other day.... Now to your question some of my post show up from AR and I do get calls from it. I had to laugh at what Dick said one of the reasons for my change of scenery:))

Jun 06, 2012 11:17 AM
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

Endre I like a lot of people who work for Zillow, Sarah Bonert, Brad and  Jay Thompson. 

I avoid most of the calls from the sales people though.  I made an inquiry and the woman who called me was pushy but did not make any effort to answer the question I had inquired about.  She asked if I wanted to go ahead and become a Premier Agent...  ???

I went to Brad's webinar Monday about the PAWs. 

Jun 06, 2012 01:51 PM
Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News
Sine I already have DS for my WP blog it seems redundant to have a Zilow blog as well. However they are offering it at far less of a monthly cost than DS costs on my other site. Interesting problem.
Jun 06, 2012 09:32 PM
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

Cindy  The DS on your site has more features? 

I've heard those who have a WP.org site with DS it would be a step backward to use these.

I am in an mls that does not allow agents to have an IDX (or some agents anyway to have their own... officially we have to use our brokers's IDX.)   That may change. I think I would be better off to get my own IDX and put it on my established WP.org when that happens.   

Have you seen the buttton on your Outside Blog.  The format changed a bit, in two ways that I could see last night looking at my Outside blog.

Jun 06, 2012 09:43 PM
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