When I originally heard this song, it took me back in time to finding out my brother-in-law had cheated on my sister. Since that time, I got over it and moved along. With that being said, this song has a very powerful meaning to it still.

Many people in our industry walk around daily with a pocket full of gold and never realize it. You ask "What are you talking about. I would know if I have gold in my pocket."

Well, let me tell you what I am talking about. It is your updated business cards. I have met so many people that leave their cards in their pocket. Did you buy them to keep? Is the $55 that you spent for 1000 too much of a burden?

My policy is this. I take them every where I go. I leave one on the table when I leave a restaurant. I leave one when I get my hair cut. And believe me when I say, I do not always go to the same place. I leave one when I go to Best Buy to look for a TV. Get my point?

The reason I do is just this. The other day, I was eating at a restaurant and started to leave and dropped my card. The waitress then stopped me on the way out the door and asked if she could give my information to her mom who was looking to refinance her home.

Case in point, you never know where your card will end up and who might be calling you for your service. get the gold out of your pocket and put it on the table.

Enjoy the video.

 

10 Comments on Pocket Full of Gold

Danny, I'm absolutely TERRIBLE when it comes to whipping out the business cards.   A pocketful of gold is a good nudge!

01/09/2008 12:25 PM by Elaine Hanson, REALTOR® ~ Topanga, CA Real Estate Specialist (Pritchett-Rapf & Assoc. Realtors, Topanga)

Elaine, glad that I could help.

01/09/2008 12:26 PM by Danny Thornton (Home America Mortgage, INC.)

Danny ~ Great idea to leave them wherever you go.  I hadn't thought of restaurants. 

01/09/2008 01:39 PM by Kathy Passarette, L.I. Staging/Decorating (Creative Home Expressions)

Kathy, it will surprise you. I even hand them to the tellers at banks and the check out clerks at stores, provided they are not a kid.

01/09/2008 02:26 PM by Danny Thornton (Home America Mortgage, INC.)

Danny ~ This is by far one of the best ways to market!   Great reminder for those not taking the extra 2 seconds to pull them out of their pocket! Kudos to you.

01/09/2008 03:11 PM by Brande Bradford... South Metro Atlanta Luxury Living (Bradford Realty Group)

Brande, thanks. BTW, did they find a house yet?????

01/09/2008 03:14 PM by Danny Thornton (Home America Mortgage, INC.)

I think we might have. I will let you know :-)

01/10/2008 07:48 AM by Brande Bradford... South Metro Atlanta Luxury Living (Bradford Realty Group)

Brande, did I tell ya that you are the best????

01/10/2008 09:04 AM by Danny Thornton (Home America Mortgage, INC.)

Your telling me this is in front of Linda? Linda, are you reading this?  Do you get this line too?  Danny, you need to change it to ONE of the best :-)~

01/10/2008 10:48 AM by Brande Bradford... South Metro Atlanta Luxury Living (Bradford Realty Group)

OK, OK, this is what I get for having 3 women in my life. Yes, you are all the best. 

01/10/2008 11:03 AM by Danny Thornton (Home America Mortgage, INC.)

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Loan Officer: Danny Thornton (Home America Mortgage, INC.)
Danny Thornton
Knoxville, TN
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Home America Mortgage, INC.

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Cell Phone: (404) 354-1115
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