Do we write to make our readers enjoy the message or do we write to relay the truth? Not everything is on a positive note in the real estate business. We need to tell the story as it is and not as someone might want it to be.
Builders are a sensitive breed. They tend to embellish to make themselves appear successful to others, even in tough times. Some could be hanging by their fingernails but they relay that the market is doing well, in order to “save face.”
It’s important for the public to know the truth about the present market conditions. If they are improving, shout it out; if they are leveling off, that needs to be stated; and if the market is still tanking, the buyers in your area need to know that. The truth needs to be stated.
People are not oblivious to the current market conditions. All areas are different, and real estate is local. Whatever type of market you are dealing with at this time in your area, make it known. There will be a deal waiting. It may not be a transaction in favor of the seller in your marketplace, but the buyers will appreciate it!!