Do you ever see those Homes magazines in your local grocer? As a seller do you NEED to see your home in one? As an agent do you feel obligated to put your listings in one? Realistically, most sellers feel it is their agents duty to place their home in a full color fabulous ad in the local magazines. Sellers also want to see their homes in the local papers, from the larger city wide papers to the local neighborhood ones.
As a real estate professional; helping both buyers and sellers achieve their dreams in today's crazy market, I have a nagging feeling that I have an idea what works...... Guess what sellers, it isn't the paper print like you think. Sure those paper ads look attractive, and yes I receive a lead call every once in a while on the properties I have printed in these fine periodicals, but have I ever sold a listing on a call I received from the ad? NO. I have sold other homes from these lead calls, but never the listing they called on.
Now hold on, I will never say never. Surely, some of the real estate professionals do have success stories of receiving calls off these prints in paper. Most real estate professionals will agree, these prints are placed to appease the client. To make the client see and believe that their home is being adequately put "out there."
Yes, these periodicals are a bit pricey to advertise in, and yes it is my job to advertise your property adequately and appropriately. But trust me technology is the way to go. Internet advertising is hot! More prospective homebuyers are searching the net daily to find there new home.
The days of reading the black and white classifieds to find your next home are close to over. The days of googling your wants and needs are here. The thousands and thousands of pages consuming the Internet speak for themselves. Virtual tours, pictures, maps, websites, interactive videos, and more.
For sellers it is no different. You can list your home online if you really wanted to. Without a Realtor even visiting your home. (This is something I personally would not recommend) Yet, it is possible. A few punches of the keys, uploading a few pictures, and violla.. Virtual Victor is your listing agent.
Working in an office with well over 100 agents for sure there are some "old timers" there. No, I am not referring to the over 75 crowd. In fact I am referring to the people whom have been in the business before the MLS was online. These "old timers" for the most refuse to utilize the Internet to gain clients or sell their listings. To each his own I guess.
My point; I can sell your home with the click of a few keys and a mouse much faster and more efficiently than a periodical. Don't get me wrong, I hesitantly put my listings in print to appease my sellers. Yet, I am much more likely to weave my success on the world wide WEB!
Mark & Gloria Price
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