We are real estate agents, stagers, inspectors, and mortgage people. Do people really want to read about mortgages or do they want to apply for one? Do people want to read about real estate or do they want to see the real estate? Do people want to read about staging or do they want to see the staging?
I had an interesting conversation the other day with a gentleman that knows land; more than that, he knows land in East Texas. So much so he has a drone camera the flies over the land to take video and pictures of the land before he lists it for sale. He made the ‘duh’ notion thatpeople don't want to read about the land they want to see the land that they're going to buy. Makes perfect sense to me. So how do we market to the people that want to see the real estate and yet appeal to the search engines with the content that people don't really want to read?
This is an interesting dilemma. And those that are new to blogging may be wondering the same thing."I post pictures of my listings and a brief description. Why would anybody want to read 300 words about this property?"
And that's very true. Nobody wants a wall of words describing how green the grass is or how vibrant the siding is or what the sunset looks like from the front porch. People want to see it. And that's why sites like Pinterest have taken off with a bang. People want to see the pictures. Heck, I don't buy a cookbook and less I can see the pictures of the final product. So how do we appeal to both our readers, A.K.A leads, and yet not just sit on the bottom of the Google page waiting for someone to find our pictures?
Well, because Google is going more social, people are looking for pictures and Google images will start showing those pictures to your friends, family, and those you connect with on search engines and on the search results page. This is why it is even more important to make sure you tag all of your images with keywords and phrases that people would actually search for. When somebody searches for homes in Savannah, they want to see pictures of homes in Savannah on the first page. If your website has enough photos of homes in Savannah, those images will be the first to show up which will link directly back to your listing page.
It's a double edged sword. We must appeal to what Google wants which is content and yet still appeal to our readers (or visual lookers (?) so that we can get the leads and the clientele to our page. Show pictures of the event you are reviewing, photos of the food at that restaurant you wrote about, images of the fabulous sunset overlooking the lake at your newest listing. Show us first, tell us second, get the lead.
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