Say that 10 times fast!

I know that a clear niche is very beneficial when marketing yourself. There are condo experts, first-time-buyer specialists, historic property afficionados and many more creative ones that I'm just not able to think of right now.

So, I've been trying to determine my niche. I've been thinking about my interests and passions, and have decided that it's harder than you think to translate your interests into real estate. But, what I have come up with is that I am hopelessly silly, kooky, in love with animals. If I can find sellers and buyers who are either also crazy about their pets, or at least like the idea of working someone who is an animal fan -- we'll both be happier.

I've done a little brain storming about how this will look in practice. Appealing to people with pets might mean that I advertise that my vehicle can accomodate visitors with pets, knowing which hotels are pet friendly, having discounts at local puppy spas, that a portion of my commission goes to local animal causes, etc.

But what I don't know is -- is this a niche that can be effectively marketed to?

Has anyone done anything similar or know of anyone who has? Any great ideas you can share about how to maximize connection to the pet-loving real estate market?

WARNING: gratuitous flaunting of adorable puppies follows. . .