This Thursday, July 19th, I'm doing a teleseminar show in the SWS Virtual Studio about running a Sphere of Influence (SOI) based business (see below to register). Not that I haven't talked on this subject a time or two (or 100), but for this upcoming show, I wanted to tackle it from a different direction - and from the perspective of someone who has never heard my thoughts on the matter.
I quickly realized that making an elevator speech out of my approach to SOI is not an easy task. Why? Because it’s not simply a system to follow, or a tool to implement or even a letter to write. You can’t order an SOI Business Model over the internet, or pay someone else to do it for you. You can’t add “SOI” to your daily to-do list and later check it off as complete. Running an effective Sphere of influence business is not cut-n-paste, point-n-shoot, one-size fits all.
It’s not a System. It’s an Attitude. A Lifestyle, even.
Oh, there are some who would like to convince you that you can buy an SOI-Business-in-a-Box; that you can “build relationships” with postcards, calendars, magnets and magazines; or inspire loyalty with gimmicky promotions. And yes, some of these things can be a part of an effective SOI business model, but they don’t make the model a success alone.
Generating business from one’s sphere of influence is a more of an approach to life than it is a system to learn.
It requires that you do things every day to inspire the people you know and the people you meet to think of you as a Reasonably Competent Human Being who is capable of handling their real estate business and referrals.
It involves being authentic and natural (which is definitely NOT something that comes in a box!) and attracting people to you with whom you have things in common.
It’s about remembering that every single person who crosses your path on a daily basis could be (or lead you to) your next biggest client… but never, ever treating ANYONE as if all they are to you is a potential lead.
It requires that you are GOOD at what you do… and that you KNOW you are good at what you do… and that you continually strive to get better at what you do.
Inspiring the people you know and the people you meet to care about and support your business is much easier than you may think… Just be YOU… just be GOOD… and show up every day with a smile…it really can be that simple!
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To register for Thursday's "SOI for Advanced Practitioners" show, just go here for details: www.SellwithSoul.com/advanced-soi.
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