There are many real estate agents who list property and attach an advertising budget to each listing. The funds that will pay for marketing are assigned and when those funds are depleted, then what? That’s a question that has never been answered clearly when I’ve asked. I’ve heard dollar amounts and percentages of the commission being dedicated to a listing, but when those funds are gone, there’s a problem!!
Listing property is a task that requires the listing agent to spend time and money. There is no set time and, in my opinion, there cannot be a dedicated amount of money for marketing each property. Just as every property is different, and each one will sell according to the demand for that entity, we must market and work it until we find the buyer.
If there is an advertising budget for the year, the funds will not be evenly distributed. There are listings that require advertising in special sources; there are online sites that charge a flat fee for as many listings as you secure in a year; and there are properties that will sell without spending a penny. It all averages out at the end of the year.
When you advertise property, it’s important to select multiple sources and methods and make sure they are integrated. When you integrate your advertising, the exposure is magnified. The amount of times the property will be noticed by a potential buyer will be multiplied because of the overlapping of marketing.
All listings should appear on a buyers’ website; all print and online marketing should promote the web address of the buyers’ website; and when a blog post is written, the print ad could be the topic and the web address would appear again. Integrating all of your marketing is very important if you want the maximum exposure…..the biggest bang for the buck!!