There are many real estate agents who list property and attach an advertising budget to each listing.  The funds that will pay for marketing are assigned and when those funds are depleted, then what?  That’s a question that has never been answered clearly when I’ve asked.  I’ve heard dollar amounts and percentages of the commission being dedicated to a listing, but when those funds are gone, there’s a problem!!

Listing property is a task that requires the listing agent to spend time and money.  There is no set time and, in my opinion, there cannot be a dedicated amount of money for marketing each property.  Just as every property is different, and each one will sell according to the demand for that entity, we must market and work it until we find the buyer. 

If there is an advertising budget for the year, the funds will not be evenly distributed.  There are listings that require advertising in special sources; there are online sites that charge a flat fee for as many listings as you secure in a year; and there are properties that will sell without spending a penny.  It all averages out at the end of the year.

When you advertise property, it’s important to select multiple sources and methods and make sure they are integrated.  When you integrate your advertising, the exposure is magnified.  The amount of times the property will be noticed by a potential buyer will be multiplied because of the overlapping of marketing.

All listings should appear on a buyers’ website; all print and online marketing should promote the web address of the buyers’ website; and when a blog post is written, the print ad could be the topic and the web address would appear again.  Integrating all of your marketing is very important if you want the maximum exposure…..the biggest bang for the buck!!   

 

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23 Comments on The Biggest Bang For The Buck...Integrate Your Marketing...Sells Homes

20 Most Recent Comments Displayed Show All

JUN
12
2012
430,990 Points 23 Featured Posts Outside Blog Called Shot Master
It should all even out. Just like my time spent with buyers....some eat up a lot of time and others do not. I figure it all evens out at the end of the year.
9:56am • #4
1,547,989 Points 281 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Paul....that's because your marketing is integrated....

Li... that's the way advertising real estate should work...

Doug....you have the best one liners.... you're my hero...

Christine.... yes, it should all even out at the end of the year, and if it doesn't you need to be more selective with your buyers....no tire kickers....
10:16am • #5
599,957 Points 58 Featured Posts Outside Blog Called Shot Master

Hi Barbara, Integrating our marketing efforts is just sound advice. Placing a limit on any particular listing may limit your exposure and promotion of that property.

Have a Great Day!
10:41am • #6
352,209 Points 6 Featured Posts Called Shot Master

Barbara, it is so true no 2 listings are same and both the homes will need different budgets to market. Keeping track of the budget and knowing what is getting return of investment with that source is key in knowing how and where to fund the future investment should go.  Very wise advise.
10:41am • #7
1,547,989 Points 281 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Jerry.....right....shouldn't limit....rather one should select the best sources....

Ritu....  know what works and what doesn't.... you said it best!!
10:49am • #8
1,057,921 Points 246 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

BarbaraT- leave it to you to figure out a better way to market .  
11:10am • #9
1,547,989 Points 281 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Hi Kathy....this is the only way to market..... if you don't integrate your marketing, you're not making the most of the money and time you're spending..... this is for you too....
11:30am • #10
485,405 Points 83 Featured Posts Outside Blog Called Shot Master

Barbara, Cross advertising does pay off and should never be forgotten. Any advertising piece should reference other marketing medias for the biggest bang for the buck.
12:04pm • #11
1,547,989 Points 281 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Hi Debbie.... I couldn't have said it better myself....
12:06pm • #12
790,245 Points 112 Featured Posts Outside Blog Called Shot Master

Integrating marketing is the key. Yesterday, I spoke with a man who found me through a Google home search. He signed into my site and I called within 5 minutes. He has two properties to sell worth $1.5M and is looking to buy at $650,000. He is thinking about listing with an agent who has no internet presence but spends money on print advertising. I explained to him exactly what you have said here. Print advertising should be used to steer buyers to the internet to learn more about a property. If the agent doesn't have any internet presence, then he diminishes his chance of selling. My off-line advertising directs buyers and sellers to my on-line advertising.
12:25pm • #13
1,547,989 Points 281 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Tammie....I like your comment better than my post.... that's alot of business you just picked up.... congratulations....
12:28pm • #14
JUN
13
2012
1,086,611 Points 75 Featured Posts Outside Blog Called Shot Master

agreed....there is no one medium that works as well as more than one...hmmm...dedication of a specified budget figure to eah listing...not....one of our mantras is "we put our money where your house is"....and that IS the bottom line  ! Have a great week !
5:39am • #15
1,547,989 Points 281 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Sally and David.... yes, we need to do whatever is needed to move our inventory....
5:43am • #16
198,888 Points 2 Featured Posts Localism Sponsor Hit Router Called Shot Master

Barbara - in my rural market I've sound that specialty on-line marketing is the key to success.  Lake homes have one plan, horse farms another, historic homes still another.  There is a common core, of course - my personal websites, 2-3 MLS databases with extensive syndication, my "big-brand" (Coldwell Banker corporate and local brokerage) sites, Visual Tour.  Occasional print when appropriate.  I find buyers for my listings in every nook and cranny.  Time to get full exposure is very intensive, but then it works 24/7 once its up.  Cost is spread broadly - because I carry lots of listings its cost-effective to purchase "all you can list" packages from most of the specialty sites, average $30-$50 per month per site.

Its like baseball - what you're aiming for is plenty of at-bats and fielding chances - then the law of averages will ensure success for your sellers.
7:41am • #17
1,547,989 Points 281 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Good morning, Jeanne.... real estate is local and this is a good example...the all you can list packages like realbird and animoto are great...
8:07am • #18
790,245 Points 112 Featured Posts Outside Blog Called Shot Master

Barbara, let's keep our fingers crossed.
11:03am • #19
1,547,989 Points 281 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Tammie.... I know you'll close all of it.... no need to cross anything.
11:08am • #20
484,099 Points 9 Featured Posts Outside Blog Called Shot Master

I have to agree with everyone who commented. Some homes take more money than others to sell.
12:56pm • #21
630,441 Points 8 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

With the web, linking your blog to virtual tours and your website, makes traffice increase and the phones ring.  Great post Barbara.
8:14pm • #22
JUL
02
367,009 Points 8 Featured Posts Outside Blog Called Shot Master

Integrated marketing. Excellent post. Thanks!
1:57pm • #23

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Barbara Todaro "New Franklin MA Homes" (RE/MAX Executive Realty ) Rainmaker_large

Barbara Todaro "New Franklin MA Homes"

Franklin, MA

More about me…

RE/MAX Executive Realty

Address: 445 Franklin Village Drive, Franklin, Ma, 02038

Office Phone: (508) 520-9881

Cell Phone: (508) 918-9148

Email Me

The Kuney-Todaro Team is the "#1 team in Franklin's #1 office." Our expertise is in marketing new construction and resale properties. New construction is our niche and we have sold 40 subdivisions in the area of Franklin MA.


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