Driving into a town around California you start seeing those big billboards advertising hotels, restaurants and gas stations. What you DON'T see is billboards for real estate brokerages. Why not? Probably because it is very EXPENSIVE advertising. So how do brokerages make up for this lack of advertising?
Find listings at the edge of town on major road arteries and stick highly visible signs on them.
When I became a broker, the first thing I did was look for these type of listings. Now when you drive towards Crescent City in Del Norte County, Northern California along the Redwood Highway, or as it is more formally called, US Highway 101, there I am. Fabulous big red signs with a minimum of text, always with my name and phone number.
1. Rolling into town from the south, the first sign is at 1400 US Hwy. 101, my oceanfront Beachcomber Restaurant "for sale" sign. For more information see, www.oceanfrontcommercialrealestate.com
2. Rolling into town from the north (after having crossed into California from Oregon 20 miles to the north) and east (coming from I-5 along US Hwy 199 towards the ocean) there is my sign at 1200 US Hwy. 101, my residential development lot of almost 17 acres "for sale" sign. For more information see, www.crescentcitydevelopment.com
3. And in the middle of town, in the area of most of the hotels and across from Oceanworld, the most popular tourist attraction of our area, there is my sign on 305 US Hwy. 101, my commercial vacant lot "for sale" sign. For more information see www.crescentcitysales.com
4. And when you head towards the ocean, the scenic drive, you can't help but see the fabulous big red beautiful sign by 1500 Pebble Beach Drive, the oceanfront home "for sale". For more information see www.1500pebblebeachdrive.com
These four "for sale" signs are the cornerstones of my "billboard" signage currently. And, of course, there are smaller, less prominent listings yard signs here and there in between.
NO WONDER CONSUMERS TELL ME, "I SEE YOUR SIGNS EVERYWHERE, YOU MUST BE A POPULAR AGENT/BROKER."
And you can bet that when any of these are sold, I will very actively go out and find replacement listings for them. In fact, why wait? Two billboards are better than one!!!