A recent article in National Mortgage Professional Magazine discussed how its more important now than it ever has been to find a mortgage marketing strategy that works for you AND your budget.
In order to get the most bang from your mortgage marketing buck, there are a few simple things to remember:
- Don’t try and reinvent the wheel
- Test, measure, test again
- Talk to others who have been successful
- Tailor your sales approach to fit YOU
Along with keeping those important things in mind, the article also gives a few great tips for mortgage marketing in 2012:
- Direct mail responses have increased
- Live transfers are a thing of the past
- Internet leads work, if you work them
- New data files are available specifically for the mortgage industry
- Trigger leads are still being sold by credit bureaus
- FHA will be big
- ride the Harp 2.0 wave
Click here to read the full article on the National Mortgage Professional Magazine website.
Do YOU have any mortgage marketing tips to add?
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