This is a continuation of an earlier post
Buyer Representation Fees/Commission Splits which I wrote in answer to several questions from my
Avoiding Antitrust Issues blog.
At this point you've already determined what your time is worth, which we'll refer to as M (as in money) and from that determined your target buyer broker fee to be X.
Now that your buyer is responsible for paying a portion of your fee, it's important to make them aware when and if a particular listings co-op fee doesn't cover your representation fee. You never want to get to closing and surprise the buyer with an invoice for thousands of dollars they weren't expecting.
Let’s say that you're showing your buyers a home on XYZ Street that's perfect, but the co-op fee doesn't fully cover your fee. This is where things can get a little off kilter. I've seen many, many offers from buyer’s agents are asking for, among other things, the commission "to be split 50/50" or stating the selling agent is to receive a higher coop fee than published in the MLS.
First and foremost, it is a violation of the Code of Ethics to use the terms of a purchase and sale agreement to attempt to modify the listing brokers offer of compensation (see Article 16, Standard of Practice 16-16). SOP 16-16 doesn't preclude you from having a conversation with the listing agent PRIOR to writing an offer and negotiating a higher co-op fee. "Hey, Joe I noticed the co-op fee on XYZ Street is X. Is it possible to get X+."
If you were to ask for a "50/50" split or use the terms of an offer to ask for a higher commission, you're effectively attempting to change what I, as the listing agent earn. Offers with that language will land you in very hot water... take a page from Nancy Reagan's book; Just don't do it.
If the co-op fee is less than your total buyer representation fee, the BUYER can ask the SELLER to pay the difference. Note that this is not a broker to broker or agent to agent agreement. The appropriate verbiage would be "seller to pay buyer broker representation fee of X" (or a variant) where X is the difference between your total fee and the co-op fee. Note that the buyer is asking the seller to pay a fee, just as they might ask the seller to pay a portion (or all) of their title insurance fees, deed fees, escrow fees, etc.
Last, but certainly not least, never make an offer contingent on your receiving a higher commission than the published co-op commission. This is sometimes used as a semi-effective way of wrangling the listing agent into paying a higher co-op fee as sellers often exert influence over listing agents to pay the higher amount in an effort to keep a prospective buyer at the table. It's also an effective way to discover the inner workings of an ethics hearing first hand.
Good factual post! Most agents would not be aware of this. This was covered in the ABR training course I took. Even after all of that I still find it difficult to get a buyer to sign a buyers broker agreement.