Anyone in the real estate profession in the earlier years onf this century knew the importance of advertising constantly. every week loan officers and real estate agents would bring together their most compelling text in order to bring life to their advertisements and maximize their investment in what can be said is the most important part of being in business. Real estate professionals are not paid each week by their boss...They do not have retirement plans created by the companies they work for.  There is no residual income from selling or financing houses. Real estate agents and loan officers are special breeds who are paid by the commission generated by what they sell, so consequently they must be continually selling.  Today's real estate professionals are faced with hurdles that the real estate pros of the previous decades did not have to endure and for which there are no clases or guidebooks.  First, there was the mortgage meltdown, and then a prologned recession which, combined, nearly collapsed the market completely.  Now the dust is beginning to settle and the market is coming back, albeit slowly.  The real problem for real estate professionals today is not hte real estate market being slow; it is the advertising industry. Advertising is so very different than it used to be.  Two thirds of your readers no longer read the traditional print newspaper.  So the challenge in the ocming days is to ffigure out how to reach an audience whre 95% of their home research is done online....

 
Posted by Suzi Boyle on 06/17/2012 12:27 PM   Comments (3)   Real Estate Tips in the ActiveRain Channel   newspaper advertising  
Short URL: http://actvra.in/CDJ
This post has been included in Idaho Real Estate News Ada County, ID Real Estate News Boise, ID Real Estate News
Post is included in group: Realtors®
Post is included in group: Posts to Localism
Post is included in group: Active Rain Newbies
Post is included in group: Addicted to Active Rain
Post is included in group: BananaTude

3 Comments on Newspaper Advertising

JUN
17
535,983 Points 71 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

All of my advertising is now online. Last year I finally withdrew from our local real estate magazine. In three years of advertising there were ZERO closed transactions from that print source. So, time to put the money were the prospects are!
1:35pm • #1
587,628 Points 106 Featured Posts Outside Blog Called Shot Master

Suzi - A new challenge, yes. But greater opportunity.

Real estate magazines and newspaper ads offered small space for high dollars. Now agents can add multiple photos and if they take the time to write compelling copy about each of their listings, they can offer it to the viewing public without paying hundreds of dollars per week.

The same goes for marketing their services. Well written agent profiles, websites filled with good information for buyers and sellers, and agent blogs all allow buyers and sellers to learn something about the agents before making a choice.

In addition, autoresponders allow agents to keep in steady contact with prospects who aren't yet ready to move.

More work, yes. But much of it stays in place once it's done. You don't have to write new ads every week unless you have new listings.

4:36pm • #2
JUN
18

Thanks Marte & Doug
suziboyle
8:18am • #3


What does the graphic say?
Leave a response…

(optional)
Spam Prevention:
 
Suzi07 Rainmaker_large

Suzi Boyle

Boise, ID

More about me…

Evergreen Home Loans-NMLS # 37810/#9040/#3182

Address: 3715 E.Overland-205, Meridian, ID, 83642

Office Phone: (208) 321-4300

Cell Phone: (208) 859-3303

Email Me



Listings

Links

Archives

RSS 2.0 Feed for this blog

Find ID real estate agents and Boise real estate on ActiveRain.