Women and men have obvious physical and mental differences. The more you learn about the ways men and women are wired the more you will understand how to connect with them. The more you can connect with them the smoother your transactions will go and the more loyalty you will establish within the relationship of agent and prospect, customer or client.
Males and females are wired differently.
If you are a man, you should learn how women think and how our brains work. If you are a woman, you should learn the same about men.
Specific differences in the brains:
- Men’s brains on average are larger than women’s brains. There is no difference though on how many cells are in a man or a woman’s brain.
- Women’s brains are more densely packed. There is no difference though in average intelligence of man or woman.
- Women have a better sense of smell than men do.
- Men are more sensitive to bright lights.
- Autism affects more men while depression affects more women.
A male brain runs on Testosterone and a female brain runs on Estrogen. But hormones are not the whole story. Our brains are wired differently. Men have more neurons in the part of their brain that processes aggression and women have more neurons in the part of the brain that processes memory and emotion. There may be more truth to the clichés than we realize!
Men and women also use their brains differently. Females score higher on empathy tests and men score higher on systemizing tests. This is the reason that women need to be around other women. They have a need to be with friends and want to make emotional connections with people. Of course there are exceptions and these are just generalities.
What does this have to do with your business? It is all about relationships. So if you understand the core differences and strengths of each gender you can come to the table with an understanding of how you will relate to your male clients and your female clients.
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