Special offer

Seller's should consider offering incentives

By
Real Estate Agent with Century 21 Affiliated

Here's an idea. You're trying to sell your home and have reduced the price once or twice already. You feel the price is where it should be but yet showings are still minimal and you have no action, no offers and you don't think it would be fair to reduce anymore because you are at or nearly at what you paid for your house 3 years ago. What you need is a 'buyer incentive.' You need something to make your home pop! Try a offering a 'point concession.' It is more money that will come out of your proceeds at the closing table but it is cheaper than making payments on your house all year or continually reducing your price with no change in action. By offering points you will be marketing your home as 'smaller payment' then the next guys. The buyer will be able to buy their mortgage rate down with these points which will cost you 1% of the agreed upon purchase price. You're more likely to get an offer on your house compared to another house similarily priced and sized because the buyer's monthly payment would be significantly lower throughout the term of their mortgage.

 

For more information visit www.tornowrealestate.com

Al Maxwell
Keller Williams - Marietta, GA
Real Estate Agent
That is a good idea and seems to work. I had a listing last year and we included a flat screen HD TV to the buyer.
Jan 10, 2008 11:58 PM
Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News
It is all about the CASH!  I'm not a fan of the extra incentives as there are some tax implications for items not included on the HUD-1.  I don't even want to have either buyers or sellers potentially dealing with the IRS.  I expect 99% of those extra incentives are not reported to the IRS but if they ever come knocking then they need to be prepared to pay.
Jan 11, 2008 12:10 AM