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Today started in typical fashion. Drag the kids out of bed, a feeble attempt at French Toast, the never ending search for matching socks, and all the other things that it seems to take to get the kids out the door in the morning. As I was driving down the road on my way to dropping my 4 year old daughter at pre-school, I was already mentally entrenched in Realtor mode. Oh no - that was not to be. I was soon to learn that a crisis was afoot. Apparently it was Friday. Apparently Friday is Show -&- Tell day. Didn't I know anything? Decision time. Turn around, go all the way home, or find something in my car that was interesting enough to suffice. A pen? No. A hat?. No. Wait a minute! A business card! Yes! Success! After a brief tutorial as to what this card was, why my picture was one it, and what exactly it was that I did for a living, I dropped her off at school.

Man, if I get a lead out of this one, I am really getting my moneys worth out of that school.

 

Kevin McGrath

Coldwell Banker Elite

"Selling Homes & Real Estate In The Fredericksburg Virginia Area"

www.fredva.com

 

 

13 Comments on Marketing 101 And How My 4 Year Old Got In On The Action!

Kevin, it is amazing how synergy works. You might need some parents around....but any community activity can bring a hook-up! Hope this will be one, as well! Cute story!

01/11/2008 08:26 AM by Jeanean Gendron ~ Redding & Shasta County Specialist (Real Estate Professionals--GMAC)


I can totally relate, my 7 year old takes business cards with him to school and uses them as bookmarkers. The other kids thinks its cool so he hands them out.

I know an agent that has been in the business for 40 years and when her children were young she use to have them tell her when they knew about any of their friends moving. If she got the listing she would pay her kids a $100 each. Now there's some incentive for a kid!

01/11/2008 08:28 AM by Clint Tornow (Century 21 Affiliated)


Next time give her a stack of cards to hand out to her fellow students!  It'll become Show and Tell and Share!  Great last minute thinking, Dad.

01/11/2008 08:34 AM by Roswell Georgia Real Estate Agent - Nancy Rivera (RE/MAX Leading Edge in Roswell Ga)


Nancy - hmmm - a referral fee to my kids - I'll have to contemplate that one.

01/11/2008 08:38 AM by Kevin McGrath - Fredericksburg VA Real Estate (Coldwell Banker Elite - Fredericksburg/Spotsylvania)


Clint - wow - fantastic idea about the bookmarks. I love all this guerilla marketing stuff!

01/11/2008 08:39 AM by Kevin McGrath - Fredericksburg VA Real Estate (Coldwell Banker Elite - Fredericksburg/Spotsylvania)


What a great idea for show and tell. Marketing aside, from an educational point of view I think learning about business cards beats meeting a kid's favorite Raggedy Ann doll any day. 

01/11/2008 09:05 AM by Rosario Lewis, GRI ~ DDR Realty, Orange County, NY (DDR Realty)


Rosario - I agree - probably the most educational thing they will do all day. Of course - they are 4 - so who knows - maybe the will understand it better then I do.............

01/11/2008 09:08 AM by Kevin McGrath - Fredericksburg VA Real Estate (Coldwell Banker Elite - Fredericksburg/Spotsylvania)


Kevin-  What a great idea.  Maybe I should send my 4 yo daughter to school with one next Friday.  She is turning into quite the Realtor already

01/11/2008 04:55 PM by Stacy Magid, Prince William County Real Estate (Coldwell Banker Elite)


Wow, Kevin!  If that is not ruthlessly exploiting child labor, I don't know what is!  Very cute story.

01/12/2008 06:34 PM by Patricia Kennedy (Evers & Company)


Kevin - Old guy advice. Throw out all your socks. Go to store and buy 5-6 pairs of the same black socks. It will eliminate the early morning search. Just grab two and move on.

01/13/2008 12:19 AM by John MacArthur The MacArthur Group (Long and Foster Real Estate, Inc.)


Great story!

01/14/2008 09:52 AM by Dan Lesher


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Real Estate Agent: Kevin McGrath - Fredericksburg VA Real Estate (Coldwell Banker Elite - Fredericksburg/Spotsylvania)
Kevin McGrath - Fredericksburg VA Real Estate
Fredericksburg, VA
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Coldwell Banker Elite - Fredericksburg/Spotsylvania

Office Phone: (540) 548-2220 Ext.: 451
Cell Phone: (540) 604-1843
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