I'm thinking about maybe, someday possibly buying one of those cute little Lexus CT200h. So I did a little Google search.
Now, I can't remember giving up my email address, but all of a sudden, I started to get Lexus related emials.
One had a link that promised to tell me about price reductions now available on this model:
LEXUS CT 200H CLEARANCE EVENT
Big Blowout Deals! Limited Time Only.
So I clicked. And guess what. It was bogus!
Then, inexplicably, I began to be bombarded by emails from Lexus salesmen at dealers around the DC Metro area - and I'm on the other end of a drip campaign. The same guys email me every day. And some of these fellows sound pretty impressive:
"We've been talked on the phone about a month ago ..."
Actually, He's sent me this same email a whole bunch of times.
OK,we didn't talk. And your grammar is atrocious (times ten identical emails you sent). and I'm really judgmental about stuff like grammar! Yikes!
When it's time to do the deal, I will go back to the dealer I bought my last Lexus from. Over the years, they have earned my loyalty and future business.
But these daily drips from grammar impaired salesmen are a waste of their time. And I find them annoying and offensive.
Oh, and how did they get my email address anyway?
And this makes me wonder about how a drip campaign fits into my own business plan.
Call me retro. But I do think that mindless drip campaigns can be a real turn off. They are to me, and my guess is that they are to many people, or at least the kind of people I'd like to attract as clients.
Still, it's important to make sure that I do two things well. The first is to stay in touch with all of the prospects on a regular basis. The second is to make the contacts more personal. And I haven't found a computer program that can do that for me automatically.
Hmmm. I'll just have to get up a half hour earlier. Oh, or maybe blog less?