There’s a good chance Julia Roberts won’t be one of your real estate clients. If she was, though, you’d likely go to great lengths to secure – and keep – her business. A scene from one of her movies points out, however, that you should treat all potential clients the same because you never know what could happen. Remember the portion of “Pretty Woman” when Roberts’ character was snubbed by a clerk at a high-end boutique because of her appearance and unpolished dialogue? That clerk was later embarrassed when Roberts returned to the store carrying shopping bags with a few thousand dollars worth of merchandise inside because she was treated differently at a store down the street.
Similar circumstances (minus the Hollywood script) likely occur in your real estate dealings each month. Some prospects appear able to afford houses in the higher price ranges while others might only want to search for homes in the lower levels. Do you treat these people differently or dismiss the latter group because you think your efforts won’t be worth the trouble? If so, a new game plan might be in order.
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