Facebook Marketing
Social media is a fact of life and the most dominate players are face book, twitter and linked in . Facebook has become one of my best marketing tools to gain exposure for my real estate listings.
I am often asked how I have learned so much about marketing online or internet marketing. As we find with many things a lot of what I have learned has been by trial and error. Social media is an ever changing landscape but being able to interact with friends has given sites like face book a huge advantage over old style television , radio and news paper advertising. With social media you can effectively build a relationship with an individual person, This is something that can greatly enhance the whole customer/service/product dynamic. Facebook has captured the whole dynamic of selling with one word “LIKE”. For years long before face book I was telling my salespeople and employees that in order for someone to do business with us they would have to “LIKE” us. Getting someone to like you is the first step in getting a commitment from a potential customer. We have all heard word of mouth is the best form of advertising. One friend tells another. Well my face book page (here’s the link)
https://www.facebook.com/pages/Nova-Scotia-Real-Estate-by-Larry-Matthews/106210096112422
I have 1500+ friends who have liked my page and have a total of over 670,000 friends so you see how effective facebook can be.
I have learned a lot about internet marketing by buying digital products from click bank. (Clickbank is the largest digital publisher online.) You buy a product and download it immediately. Here is a link to one of the most popular face book products on click bank.
http://tinyurl.com/7rap3zk
I have an information mall where you can browse over 16000 click bank products. Here is that link.
http://mynichemall.com/mall8717
Part of what I did was study affiliate marketing to help me learn how to market real estate online. Successful affiliate marketers are the best marketers on the internet. Affiliate marketers basically market other people’s products for them. Have a wonderful day and happy selling
Larry
Cyber Properties - Huntington Beach, CA
Pro Lifestyle Solutions
I'm with Brian, #3, on this marketing issue but that's not to say I won't initiate a change in the future.
Nov 11, 2012 12:45 AM
Hants Realty Limited - Halifax, NS
Larry Matthews DAC Broker and Appraiser
Thanks everyone for commenting. I am now up to 1700 + LIKES on my page.
http://www.facebook.com/novascotiahomes
I believe if you scroll down and review some of the comments you will see the method to my madness so to speak. I have 4 other facebook pages with each one targeted to a specific audience.I never believed in floor duty.Sitting in the office hoping for a call or walk in. In the old days I would travel around the community connecting with business owners looking to drum up business.A few well connected business people can send you a lot of business. I was of course restricted geographicly by time,money and distance.That has all changed with the internet. It still takes time but in the old days you stopped making calls usually by 9 or 10 pm.Now I can work on line as late as I wish.On one of my facebook pages I have over 1000 friends who are mostly small business people all over the world.We exchange ideas and share and re-tweet each others posts to our followers with the common goal to help each other out.I firmly believe the relationships and the foundation we are building on line will be a huge benifit to our firm as we recover from this great recession.
Have a wonderful week end and happy selling
Larry
Nov 11, 2012 01:42 AM
Independent Real Estate Agent - Moncton, NB
100% representation means NEVER DUAL AGENCY !
Hi Larry - good post - I "liked" your page so now you have another "like".
PS - FYI - my page:
https://www.facebook.com/pages/Larry-Estabrooks-Licensed-Real-Estate-Agent/233593309279
Cheers!
Nov 11, 2012 02:15 AM
Citywide Financial Corp - Pacific Beach, CA
Great post Larry, Facebook is a brilliant tool for ones business! You can check out my business page "Free Resources For Real Estate Agents", there are over 5,000 people on the page now and growing everyday:) https://www.facebook.com/FreeResourcesForRealEstateAgents?ref=ts&fref=ts
Nov 11, 2012 02:50 AM
Hants Realty Limited - Halifax, NS
Larry Matthews DAC Broker and Appraiser
Hants Realty Limited - Halifax, NS
Larry Matthews DAC Broker and Appraiser
Keller Williams Realty - Beverly, MA
Great post. I struggle with social marketing. I'm in the process of taking the IMSD course and I signed up for AR. Do you recommend any other things I should be doing. Coaching maybe or VA's. I really want to make this happen so I can stop feeling like I'm missing out on something.
Thank you for sharing
Nov 11, 2012 03:33 AM
Travis Realty - Enterprise, AL
email: Travis@theSOLDman.me / cell: 334-494-7846
#1,714 LIKE here! I've been curious about "Affiliate Marketing" so this is a timely article. Thanks for the nlinks!
Nov 11, 2012 04:06 AM
Hants Realty Limited - Halifax, NS
Larry Matthews DAC Broker and Appraiser
Hi Ron
You are on the right path. I signed up for IMSD but haven't had time to complete it but I believe they cover the basics pretty well. The best way to get traffic to your website is definitely GOOGLE. I use blogging and twitter a lot. Here's an example for the term "Affordable Home Near Stanfield Airport" out of 2,480,000 results I rank 1,2,3,4and 5 on the first page of GOOGLE. Do you know corporations are paying GOOGLE $100,000,000 a day now to attract customers. I have learned how to do this at no cost and could do it for any business. Today Learn and Earn should be the key phrase in the real estate industry. The more you Learn the more you will earn. All the best Ron.
-
Affordable Home Near Stanfield Airport - Nova Scotia Real Estate ...
corridorrealestate.com/.../affordable-home-near-stanfield-airpo...31 Oct 2012 – 916 North Salem Road, North Salem $79900 MLS Affordable, private and within commuting distance to Metro or Truro. Great Starter offering ... -
Affordable Home Near Stanfield International Airport
corridorrealestate.com/.../affordable-home-near-stanfield-inter...3 Jun 2012 – Just 3 exits past the Airport exit off the 102 highway and priced to sell at $214000 make this delightful 4 bedroom 2 bath home one of the best ...You +1'd this -
Affordable Home Near Stanfield Airport
activerain.com/.../affordable-home-near-stanfield... - United States31 Oct 2012 – 916 North Salem Road, North Salem $79900 MLS Affordable, private and within commuting distance to Metro or Truro. Great Starter offering ...You +1'd this -
Twitter / realestateHants: Affordable Home Near Stanfield ...
twitter.com/realestateHants/status/26375725308406579331 Oct 2012 – Affordable Home Near Stanfield Airport http://activerain.com/blogsview/3498625/affordable-home-near-stanfield-airport … Reply; Retweeted ... -
Affordable Home Near Stanfield International Airport « larrymatthews
novascotiashipbuilding.ca/.../affordable-home-near-stanfield-i...3 Jun 2012 – Just 3 exits past the Airport exit off the 102 highway and priced to sell at $214000 make this delightful 4 bedroom 2 bath home one of the best ...You +1'd this
Nov 11, 2012 04:58 AM
Hants Realty Limited - Halifax, NS
Larry Matthews DAC Broker and Appraiser
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes
Thanks Larry,
I have also liked your page. Here is mine http://www.facebook.com/#!/pages/Performance-Development-Strategies-LLC/184803400709
Nov 11, 2012 05:50 AM
Hants Realty Limited - Halifax, NS
Larry Matthews DAC Broker and Appraiser
Center Street Lending - McKinney, TX
AE | Fast Fix/Flip Loans for Residential Investors
Hants Realty Limited - Halifax, NS
Larry Matthews DAC Broker and Appraiser
CREST "BACKYARD' HOMES, ON THE LEVEL General & Manufactured Home Contractor, TAG Real Estate Sales & Investments - Leucadia, CA
Crest Backyard Homes "ADU" dealer & RE Developer
Great info. I just checked out a couple of your links. I plan to be much more aggressive with social media next year.
Nov 11, 2012 11:56 PM
Hants Realty Limited - Halifax, NS
Larry Matthews DAC Broker and Appraiser
Exit Real Estate Gallery Jacksonville Beach, FL - Jacksonville Beach, FL
Realtor, Exit Real Estate Gallery
This site is not just for your best friends, it is for networking. So it doesn't matter how many you are in contact with on a regular basis. It matters how it helps your business and obviously it does work for you.
Nov 12, 2012 04:31 AM
Hants Realty Limited - Halifax, NS
Larry Matthews DAC Broker and Appraiser
That's the only reason I'm here Nan. Thanks for commenting and happy selling.
Nov 12, 2012 08:07 AM
West USA Realty - Phoenix, AZ
Realtors, Homes for Sale - Phoenix Metro
Stopped by your FB page and liked it! Come visit us! https://www.facebook.com/Phoenix.Metro.Area.Realtors?ref=hl
Nov 13, 2012 05:16 AM
Hants Realty Limited - Halifax, NS
Larry Matthews DAC Broker and Appraiser
Rainer
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Larry Matthews
Larry Matthews DAC Broker and Appraiser
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