I’ve always liked to write and, even though I have the gift for gab (or so I’m told), I’m comfortable expressing myself via the written word. But some people aren’t so they shun that type of communication, which can really stifle your business message in today’s texting, blogging and social media world.
While it’s important to get out in public and display your people skills whenever possible, social media is here to stay so developing a knack for blogging or electronic communication is crucial to stay ahead – or at least keep pace – with the competition.
Blogging is another way to generate leads for your business, but you need to devote some time to it daily. The more you post the more reach you’ll have with search engines, which leads to more activity and people reading your posts. But if you’re uncomfortable writing or don’t have the time, help is available in the form of ghostwriters. These can either be people you hire through a professional service or your neighbor’s son or daughter who majored in English at college. Or perhaps you have children skilled at writing and social media. I’m sure they’d be glad to help you out (with a nudge or bribe, of course).